FusionOne pioneered technologies for synching data from different devices via "the cloud" - always-available storage accessible via the Internet. Users could enter data into a mobile device or PC just once; the service would make sure the data was backed up transparently to other devices. FusionOne initially asked Method to build its first website. Our work quickly extended, though, to encompass many touchpoints: from its mark and messaging, to its mobile and web interfaces, to t-shirts and mobile phone faceplates, and even to the sound that would identify the service in its interface and advertisements. The idea of remote backup via the Internet is a fairly simple one, but its applications are many and, when FusionOne launched in 2000, it was not familiar to most consumers. FusionOne's story included elements of backup and security, synching between devices, and personal information management (PIM) services. Through interviews with FusionOne leaders and members of the target market, Method identified one core value proposition that could carry through all the company's messaging: "technology that gives users control over their own information." The mark that Method created for FusionOne evoked the notion of points connected through a central node. It was iconic, modern and accessible, and usable across a variety of media, including animated states created for the electronic interfaces. The most important touchpoint for any digital service is its user interface. Method refined the user experience and visual design for FusionOne's first application, eDock, both on its website and as a WAP interface for Nokia handsets. Using input from interviews with target users, we reorganized workflows to make the most asked-for features the most accessible in the interface. Our detailed interface specification served as the blueprint for FusionOne's development team, for whom we also consulted on WAP development and efficient download strategies.