Gensler, one of the largest architecture and design firms in the world, faced a brand conundrum. Their incredible versatility meant that potential clients and employees didn't have a clear idea of what exactly they did. Their vast network of designers worked in a large variety of styles, within a range of industries, and offered design practices ranging from interiors to environmental graphics to massive developments like the Las Vegas CityCenter. Rather than being derived from specific outcomes, their brand was based more on a user- and business-centered design process that used the thinking of multidisciplinary teams to determine an appropriate solution. Gensler came to Method to help them tell that story on their web site. Method approached the design of the Gensler site much as Gensler approaches its projects: with a discovery phase designed to crystallize the project needs and opportunities. The strategy that emerged from that phase described a site that communicated Gensler's character and capabilities through a series of stories, featured on the home page, that described how Gensler had solved clients' challenges and surfaced thought leadership from the firm's professionals. With the strategy approved, Method provided detailed site architecture, visual design, and technical development of the richly interactive, Flex-based site, plus a content management system internal personnel could use to easily update the material. The result is a web site that provides as rich an experience as any of Gensler's famous buildings, built on information that explains just what makes the firm so successful. gensler portfolio website flash flex swfaddress swfobject symfony php mysql