Motorola

Motorola's Business Products & Services division was launching a new product, a communication device and bar code scanner designed for retail settings. The device was a breakthrough: unlike earlier, similar products, it would be so small that store staff could wear it around their necks, and, because of VoIP technology, it would be highly cost efficient. The CA20/21 was aimed to increase productivity through voice and text messaging, wireless bar code scanning, and basic data application support - all via wireless LAN. Motorola's team was finalizing design for the hardware when they engaged Method. Our job was to create an interface for a browser-based application that would be used to configure the devices. Motorola's goal was to make the application so easy to use that small business owners could set up the devices themselves - configuring them to use the store's wireless network, defining which buttons do what for different roles (stock room vs. check-out, for example), and applying those settings to the devices. Method pored through the hardware spec and interviewed the Motorola team to understand the use cases for the application, then created a variety of interaction concepts to support them. With one approach selected, we then created a prototype for testing with a range of target users: small business owners, Motorola's sales force, and consultants who would likely set up the devices for larger retailers. Our understated but lively visual design implemented and extended Motorola's brand language. The CA20/21 was launched in early 2009.

Method

Method approached the design of the Gensler site much as Gensler approaches its projects: with a discovery phase designed to crystallize the project needs and opportunities.
Gensler
Challenge Your World invests in people with sustainable ideas. The program is structured as a contest: ideas are evaluated and judged; winning project teams are paired with mentors and financial sponsors. Method crafted a brand identity for the contest.
Challenge Your World