RealNetworks is known for digital entertainment - from music to desktop video and games. Real collaborated with Method on a new endeavor aimed at making digital content truly portable, through a networked, portable video player with an easy-to-use touch screen interface.
Method was tasked with designing a trend-setting user experience for a networked, portable, touchscreen video player. We had to both communicate the unique, differentiated qualities of the device and optimize the experience for non-networked situations (such as in the car). The device needed to be designed for the networked future: the device could be a TV-based version or a content source, playing media via HDMI to an additional device.
In collaboration with industrial design, software, and hardware teams, Method developed and tested 4 interaction models, and identified and explored three alternate scenarios of use. Ultimately, the selected concept could easily meet the needs of an entire family. Content breadth was critical - users did not care about the source of the content; they simply wanted content. Through multiple rounds of refinement and testing, the UI and Product Ecosystem were extended to include a complete set of features.
Unlike portable DVD players, this device has significant storage (50 hours of video), and a large, high-quality display. RealNetwork's technology enables users to enjoy video from a variety of sources beyond their own saved media (movies, music, photos, and games) via a Wi-Fi connection. The Android-based device also supports traditional PC sync capabilities and can grab content directly off of a variety of USB connected devices such as an external hard-drive or DVD player.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
Having partnered with Method to launch ViewChange.org in 2010, Link TV reengaged Method to design an intuitive iPad news application that would allow readers to explore the rich library of international television news, raw videos, and documentaries curated by the seasoned journalists at Link TV.
As video viewing experiences extend across an increasing number of platforms and devices, Channel 5 needed to think about how to present its on-demand content in a consistent and scalable manner.
Renowned industrial design firm, Whipsaw, needed a refresh of their portfolio website to reflect who they are - a cutting edge, visionary, and creative industrial design and engineering agency.
Working closely with Turner Sports, Method designed the March Madness on Demand (MMOD) produts which included an online destination, iPhone and iPod Touch app, and for the first time, an iPad app.