Method

Cinereach, a New York City-based foundation created in 2006 by young filmmakers, philanthropists, and entrepreneurs, supports films that challenge, excite, innovate, offer new perspectives and inspire action.

Challenge

Cinereach seeks to fix the film industry. Their assertion: under assault by new media, increasingly democratic means of production, and constantly evolving channels of distribution, the traditional film industry has become calcified and self-indulgent, failing to meet the needs of audiences and film-makers with equal aplomb. Upstart film makers and producers have been challenging the traditional models of filmmakers, making it clear that new perspectives on film making are not only welcome, but necessary.

Approach

Cinereach's increasing stature as an innovative and disruptive new presence on the film scene necessitated an evolved brand presentation. In 2009, Cinereach approached Method to deliver a complete organizational re-brand.

Working in close collaboration with the organization's founders, Method envisioned a new identity system specifically designed to carry Cinereach's mission and heritage forward while being a flexible system that would support the needs of this innovative, emerging creative non-profit.

Outcome

Method created a brand system that allowed Cinereach to express and position itself as an organization within a crowded and undifferentiated landscape, as well as communicate the relative weight of its respective programs and key events. The resulting system was extended on to corporate identity, marketing, and print collateral, and online media, including the Cinereach corporate website, a portal featuring video and blog content, and their social media presences on Facebook and Twitter.