53rd San Francisco International Film Festival

After creating the festival design system for the 49th and 50th Festivals, The San Francisco Film Society came to us again to create an original design system for the 53rd annual San Francisco International Film Festival in 2010.

Method had a broad range of design concepts, and working closely with Film Society stakeholders narrowed the theme down to a cinematic and emotionally charged direction. The concept utilizes dramatic photography from the films, layers of transparent colors, and a series of hand drawn quotes written for each film image. The result is a design system that really highlights the breadth of films shown during the festival while drawing out the depth and emotion from the films.

The system was applied to everything from SF bus shelters, special event invites, and festival program guides to the film trailer, print ads and website.

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