Founded in 1957, the San Francisco International Film Festival (SFIFF) is the longest-running film festival in the Americas. In 2006, the San Francisco Film Society, presenter of the film festival, asked Method to update the festival’s image.
2007 marked the 50th year of the San Francisco International Film Festival, the first American film festival to reach this benchmark. The design goal for the festival, therefore, was to develop a campaign worthy of such an historic anniversary.
