In the last few years, video on demand (VOD) services from cable providers have gone from limited experiments to trusted content sources in many American homes. At the same time, consumers have been inundated with numerous other sources for direct-to-home, on-demand video, from Internet video portals and data feeds to independent set-top boxes and other sources. In this crowded business environment, Time Warner Cable (TWC) asked Method to create a site that would help customers - subscribed and unsubscribed - understand the capabilities and rich content available from its on demand service. Method worked closely with TWC's On Demand team to develop a website that could educate, entertain, and inform users about On Demand - what it is, how to use it, what's popular - and promote all of TWC's On Demand content, including movies, premium channel offerings, free programming, specials, sweepstakes, and more. Every feature on the site is designed to help users discover content - and to then enable them to quickly engage with chosen content. A large "barker" window on the site's homepage displays custom trailers for upcoming programs. The rest of the page aids discovery by promoting content from every category. Rolling over any feature opens a wider window, with instant access to a video trailer or the program's website. The clean, organized interface allows users to discover content by tracing paths through channels, genres, or any content type - or by doing a direct search on any page for a specific show, actor, or keyword. By logging in, users can customize the site to focus on the programming available in their area.