In 2007, Visa asked Method to redesign its Business Solutions website. The existing site, where business card owners from all over the world could find special offers for services and products, had sluggish traffic, and there seemed to be little traction with either small business owners or the Visa merchants supplying the offers. Visa's solution was to hire Method to upgrade the site's user experience, making relevant offers easier to find, doing a better job of highlighting the value of the offers that were there, and making the entire experience more interesting and in line with Visa's brand. As we familiarized ourselves with Visa's new brand guidelines for the Small Business Division, we also researched the business logic and requirements of the existing form-based system. The goal was to ensure that the interface could capture the needed information and tie in with multiple existing back-end systems for populating and managing the site's content. (As a leading financial brand, Visa has stringent security requirements for any code tying into its systems.) Method designers then brainstormed iconographic concepts for showcasing available offers and helping users find the special deals available in any part of the world, in multiple languages. The final site, the first online implementation of Visa's new brand guidelines, showcases featured offers with engaging localized video clips. Leveraging Akamai's geolocation services and client-side code to detect a user's language preference, the site's visitors are automatically routed to the relevant offers in their country of interest and in their desired language. From this point users can view offers available globally, or dig deeper to find those available only in specific cities. Users can also browse offers by category a dynamic iconic grid that surfaces the number of offers available in each category for that location. Once a selection is made, a new listings page provides videos from Visa's merchant partners, and an attractive and easy-to-read overview of the available offers, with clear instructions for redeeming the offer. The finished site not only exemplified Visa's new brand language, but extended it, showing how video, clear information design, and dynamic pages can add value for customers - and brand value to Visa's partners.