The Italian fashion house Trussardi was founded in 1911 by Dante Trussardi, whose luxury leather gloves soon attracted an international following which included the British Royal Family. The company's reputation for elegant workmanship and the finest materials has been reinforced by subsequent generations of the Trussardi family and the brand's growth into a broad array of luxury apparel and accessories.
Method's design of Trussardi's website, launched at the end of 2007, carries on that tradition. The site encompasses the complete range of Trussardi brands, including Trussardi, Tru Trussardi and Trussardi Jeans, and was designed to allow the products to take center stage. Highlighting the attention to detail that embodies the brand, zoom functionality allows users to inspect the construction of the garments and focus in on specific detailing. Textural images of wood, leather, suede and other fine materials juxtaposed against the collections reference this level of quality and craft while adding subtle hints of color to the pages. The current Trussardi heirs also wanted to make sure the site reflected another Trussardi tradition - a touch of the unexpected to add interest. Method accommodated that vision with elegant but surprising movements within the Flash interface. As a final step, Method localized the new Trussardi site into Italian, English, Chinese, Japanese, and French.
Additionally, in evaluating the positioning and attributes of the Trussardi brand, Method also explored refining the venerable Trussardi greyhound logo, modernizing the formal elements of shape and structure while remaining sensitive to its historical pedigree.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
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