Time Warner Cable On Demand Website
In the last few years, video on demand (VOD) services from cable providers have gone from limited experiments to trusted content sources in many American homes. In this crowded business environment, Time Warner Cable (TWC) asked Method to create a content strategy and site that would help customers - subscribed and unsubscribed - understand the capabilities and rich content available from its on demand service.
Challenge
On Demand is now a commonplace phrase for television. When Time Warner Cable came to Method a few years ago, VOD services were still developing. TWC wanted to create a website for their customers that explained the value of their VOD services as well as promote popular and premium content.
Approach
Method worked closely with TWC's On Demand team to develop a website that could educate, entertain, and inform users about On Demand - what it is, how to use it, what's popular - and promote all of TWC's On Demand content, including movies, premium channel offerings, free programming, specials, sweepstakes, and more. Two subsequent engagements have introduced additional features, including extensive personalization and customization of the site (both user managed, and based on behaviors and profile information).
Every feature on the site is designed to help users discover content - and then enable them to quickly engage with chosen content. Clear buttons and integrated video player functionality allow for instant viewing and on-the-fly playlist creation. Integrated social and management features allow for recommendations to friends, and playlist access from your home television. A large "barker" window on the site's homepage displays custom trailers for upcoming programs. The rest of the page aids discovery by promoting content from every category, and from any channel or content provider.
Outcome
The result is a clean, organized interface that allows users to discover content by tracing paths through channels, genres, or any content type - or by doing a direct search on any page for a specific show, actor, or keyword.
