Thumbplay is a cloud-based music streaming service for smartphones and computers. Launched in January 2010, Thumbplay.com featured over 8 million licensed songs, videos, and games. However, Thumbplay was looking to the future and needed to create a next generation app for web-enabled televisions.
As our TVs increasingly become web-enabled media and entertainment access points, Thumbplay knew that the future of their cloud-based music streaming service needed to also have a home on web-enabled televisions.
Method partnered with Thumbplay to come up with a concept for a lean-back experience of the Thumbplay music collection, specifically designed for web-enabled TVs. As the primary mode of navigation would be via remote control, this required an intensive look at the user experience and design of a service that would mainly be accessed through 4-way navigation. In order to help visualize these interactions and transitions, Method created a fully animated, true-to-life prototype which allowed exploration of key service features and history states.
The prototype we created allowed Thumbplay's stakeholders to see the service come to life. In March 2011, Thumbplay was acquired by Clear Channel Radio, the leading digital and terrestrial radio company in the US. Thumbplay's leading-edge digital music service and forward-thinking attitude is key to building a strong, successful digital strategy for Clear Channel.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
Having partnered with Method to launch ViewChange.org in 2010, Link TV reengaged Method to design an intuitive iPad news application that would allow readers to explore the rich library of international television news, raw videos, and documentaries curated by the seasoned journalists at Link TV.
As video viewing experiences extend across an increasing number of platforms and devices, Channel 5 needed to think about how to present its on-demand content in a consistent and scalable manner.
Working closely with Turner Sports, Method designed the March Madness on Demand (MMOD) produts which included an online destination, iPhone and iPod Touch app, and for the first time, an iPad app.
Renowned industrial design firm, Whipsaw, needed a refresh of their portfolio website to reflect who they are - a cutting edge, visionary, and creative industrial design and engineering agency.