Education is core to the mission of the San Francisco Museum of Modern Art (SFMOMA). The museum has created numerous innovative interactive tools to help the public understand its collection, exhibitions, and related themes.
In 2004, Method worked with SFMOMA to create award-winning kiosks for the museum, showcasing and contextualizing the museum's educational materials. In 2006, SFMOMA asked Method to look at how they might use some of the same materials in a new interactive format: a website for teachers, featuring curricula that teachers could use to incorporate art into their lessons.
Method drew on input from the museum's education staff and its associated teacher advisors to understand the needs of the target audience. SFMOMA's staff worked with teachers to create curricula based on the museum's materials, while Method developed a site architecture to help teachers find and use the curricula.
Method drew on the visual design and many of the interface models used in the kiosks, creating a continuity of visual brand, modified to fit the needs of the new content and an HTML (vs. Flash-based) interface. The result, ArtThink, provides a rich set of resources that teachers can use to teach themes in visual arts, language arts, and social studies.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
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