Quirky
Quirky is an innovative platform for crowd-sourcing product development. It simplifies the invention process by removing the financial, engineering, distribution, and legal layers, allowing people to simply execute on great ideas.
Challenge
Quirky had an fresh approach to product development, but they needed their online platform, Quirky.com, to better communicate it. Method worked with the Quirky team to create a solution for their user experience, design, and communications challenges.
Approach
The website needed to build a stronger Quirky community, clearly communicate the unique aspects of the Quirky process, and improve the e-commerce experience. We began by rethinking the user interface of the site, identifying priority areas, revising flows, and creating a new hierarchy. Method then created a new visual look and feel that represented the Quirky brand and also improved the various features on the site: registration, product purchase, idea submission, idea analytics, user profiles, and the Quirky community.
Outcome
Launched in October 2010, the new Quirky.com is easy to understand and fun to use. Purchasing products is more streamlined and emphasized, driving sales of the unique and useful products developed by Quirky. Since then, Quirky's revenue is up 60%, and transactions are up 99%. Understanding how to use Quirky is clear and simple throughout the user experience, as evidenced by the 8% increase in user satisfaction. Additionally, the design creates a stronger emphasis on the Quirky community, an integral part of the success of the product development process.
