As part of an initiative to consolidate and expand public transport services on the Hawaiian island of Maui, the Maui City Council and engineering consultant Urbitran asked Method to help them create a new visual identity for the service.
The brand system would need to serve the usual functional requirements of a transit-brand (iconic, easily distinguishable at a distance, ability to be reproduced on any media), and also needed to be appropriate for Hawaii. Method developed a system, based on a symbol that reflects both the local flora, the notion of a compass rose, and the concept of navigation. The colors chosen reflect the combination of sea and land that are such a large part of the Hawaiian island experience, brand, and culture.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
Having partnered with Method to launch ViewChange.org in 2010, Link TV reengaged Method to design an intuitive iPad news application that would allow readers to explore the rich library of international television news, raw videos, and documentaries curated by the seasoned journalists at Link TV.
As video viewing experiences extend across an increasing number of platforms and devices, Channel 5 needed to think about how to present its on-demand content in a consistent and scalable manner.
Working closely with Turner Sports, Method designed the March Madness on Demand (MMOD) produts which included an online destination, iPhone and iPod Touch app, and for the first time, an iPad app.
Renowned industrial design firm, Whipsaw, needed a refresh of their portfolio website to reflect who they are - a cutting edge, visionary, and creative industrial design and engineering agency.