Maui Bus

As part of an initiative to consolidate and expand public transport services on the Hawaiian island of Maui, the Maui City Council and engineering consultant Urbitran asked Method to help them create a new visual identity for the service.

The brand system would need to serve the usual functional requirements of a transit-brand (iconic, easily distinguishable at a distance, ability to be reproduced on any media), and also needed to be appropriate for Hawaii. Method developed a system, based on a symbol that reflects both the local flora, the notion of a compass rose, and the concept of navigation. The colors chosen reflect the combination of sea and land that are such a large part of the Hawaiian island experience, brand, and culture.

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