Heath Ceramics is a maker, gatherer and seller of beautiful and functional mid-century housewares. To avoid compromising creativity and quality, production and distribution are limited to thoughtfully designed retail stores and the brand's official website. Heath came to Method for a website redesign able to transform their site into the robust e-commerce solution customers need while remaining a beautiful online expression of the brand's essence.
Heath needed to translate the essence of their company from their retail environments to an ecommerce experience that retained the same brand value. The website needed to serve as both a digital showroom for Heath's products, as well as a platform for their online retail - with the Heath signature brand woven throughout the online experience.
Method worked with Heath to create a new visual language and back-end structure to bring Heath's brand offering and story into a cohesive online experience, as well as translate the company's retail environments to an e-commerce experience that retained the same brand value.
Method saw an opportunity to integrate the stories and inspirations behind the products to create a digital showroom that would educate, inspire, and guide visitors.
The result is an all-new modular system that is organized around use cases as well as product categories. The site focuses on highlighting the aspects of Heath that speak to their appreciation for lifestyle, aesthetic and functionality. Placing what Heath makes at the forefront of the web experience, the new site reiterates Heath's look and feel, giving its customers the opportunity to explore and discover in a delightful and simple e-commerce platform.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
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