Gensler, one of the largest architecture and design firms in the world, faced a brand conundrum. Their incredible versatility meant that potential clients and employees did not have a clear idea of what exactly they did.
Gensler's vast network of designers work in a large variety of styles, within a range of industries, and offer design practices ranging from interiors to environmental graphics to massive developments like the Las Vegas CityCenter. Rather than being derived from specific outcomes, the brand is based on a user- and business-centered design process that uses the thinking of multidisciplinary teams to determine an appropriate solution. Gensler needed to tell this story on their website.
Method approached the design of the Gensler site much as the company approaches its projects: with a discovery phase designed to crystallize the project needs and opportunities. The strategy that emerged from that phase described a site that communicated Gensler's character and capabilities through a series of stories, featured on the home page, that described how Gensler solves clients' challenges and surfaced thought leadership from the firm's professionals.
With the strategy approved, Method provided detailed site architecture, visual design, and technical development of the richly interactive, Flex-based site, plus a content management system internal personnel could use to easily update the material. The result is a website that provides as rich an experience as any of Gensler's famous buildings, built on information that explains just what makes the firm so successful.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
Having partnered with Method to launch ViewChange.org in 2010, Link TV reengaged Method to design an intuitive iPad news application that would allow readers to explore the rich library of international television news, raw videos, and documentaries curated by the seasoned journalists at Link TV.
As video viewing experiences extend across an increasing number of platforms and devices, Channel 5 needed to think about how to present its on-demand content in a consistent and scalable manner.
Renowned industrial design firm, Whipsaw, needed a refresh of their portfolio website to reflect who they are - a cutting edge, visionary, and creative industrial design and engineering agency.
Working closely with Turner Sports, Method designed the March Madness on Demand (MMOD) produts which included an online destination, iPhone and iPod Touch app, and for the first time, an iPad app.