Gensler
Gensler, one of the largest architecture and design firms in the world, faced a brand conundrum. Their incredible versatility meant that potential clients and employees did not have a clear idea of what exactly they did.
Challenge
Gensler's vast network of designers work in a large variety of styles, within a range of industries, and offer design practices ranging from interiors to environmental graphics to massive developments like the Las Vegas CityCenter. Rather than being derived from specific outcomes, the brand is based on a user- and business-centered design process that uses the thinking of multidisciplinary teams to determine an appropriate solution. Gensler needed to tell this story on their website.
Approach
Method approached the design of the Gensler site much as the company approaches its projects: with a discovery phase designed to crystallize the project needs and opportunities. The strategy that emerged from that phase described a site that communicated Gensler's character and capabilities through a series of stories, featured on the home page, that described how Gensler solves clients' challenges and surfaced thought leadership from the firm's professionals.
Outcome
With the strategy approved, Method provided detailed site architecture, visual design, and technical development of the richly interactive, Flex-based site, plus a content management system internal personnel could use to easily update the material. The result is a website that provides as rich an experience as any of Gensler's famous buildings, built on information that explains just what makes the firm so successful.
