FTSE
To many people who follow finance, FTSE is the FTSE 100, the bellwether index of British stocks; with the DAX, DOW, Nikkei and Hang Seng, it is one of the most followed indices in the world. What fewer know is FTSE's hugely diverse portfolio of other offerings--120,000 indices that follow markets in 80 countries, covering everything from stocks to esoteric assets on a local, regional and global basis.
Challenge
The problem for FTSE? An internet presence that barely reflected its brand story. Featureless and prosaic, it did little to capture the excitement and value of a company whose indices provide benchmarks for over US $3 trillion in investments worldwide.
Approach
With FTSE eager to make a change, Method quickly huddled with the company's marketing and technology teams. Immediately, the group sought to leverage the company's global technology platform, bringing real-time indices, fed by live data, to an interactive map on the homepage. The team also determined to make the experience much more user-centric, creating navigational pathways and pages for investors, investment managers and asset traders. Finally, while copywriters revamped the messaging, the design team refreshed the entire visual look-and-feel, finding new ways to express the brand through a clear, more contemporary presence.
Outcome
Today, FTSE's online experience is a far better fit for a marketplace leader, bringing a world of financial insight-and a spirit of innovation-right to the forefront. What's more, says Creative Director, Philip O'Dwyer, "it's a far more relevant user experience. It makes it easy to understand what FTSE offers and, in particular, what it offers you."
