Channel 5
As video viewing experiences extend across an increasing number of platforms and devices, Channel 5 needed to think about how to present its on-demand content in a consistent and scalable manner. Working with Method, Channel 5 identified the need for a unified look-and-feel across platforms, building on a redesigned core Channel 5 web service.
Challenge
Channel 5 is pursuing a strategy to make its on-demand programs available wherever consumers view video content. Developing a high quality, easy to use and consistent user experience lies at the heart of this strategy. In 2010, Channel 5 decided to relaunch its online proposition as the first step on this strategy.
Approach
Channel 5 originally had two websites for content: one for on-demand video and one for TV program support. Method saw an opportunity to merge the two sites into one, five.tv (now channel5.com), placing video content at the heart of the Channel 5 digital experience. The designs created for this new web service also formed the basis for the broadcaster’s future platform extensions.
Outcome
The result was a single video destination for Channel 5 viewers that is easier and more enjoyable to use, encouraging deeper consumption. The design solution is also being extended to further on-demand platforms, including connected TV. five.tv launched in 2010, and the strategic decision to merge Channel 5's two online properties into one has increased video views by over 40%, as well as improved the overall user experience.
