In an increasingly crowded landscape for developing tablet applications, Adobe needed a powerful application that not only elegantly showcased the development capabilities for creative and multimedia software products, but also exceeded the discerning tastes of industry leaders and application developers.
Adobe and Method worked together to ideate upon an array of different ideas on how to best demonstrate HTML and native capabilities to developers. After a few rounds, the ideal concept became apparent: Adobe asked Method to design an application that would innovate on the tablet reading experience.
Collaborating closely with Adobe, we were quickly able to understand what types of applications would appeal to an Adobe customer's astute knowledge base, which could be executed with the existing software development kit. We conducted research on behaviors of online reading - of both text and code - which led to the concept of borrowing from coding principles for convenient annotation of article-based material.
Method designed a system for classifying the bits of information a user has read and marked as valuable. We deepened the value of the tablet reading experience by allowing the user to "collapse" consumed content, which is recognized by the application as chunks of information. With this core feature, the cross-platform newsreader we had created, named Adobe ThRead, extended the functionality of the typical tablet reading experience in a way that complemented the nature of touch-based behaviors under a wide array of tablet specs. ThRead launched in December 2011.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
Having partnered with Method to launch ViewChange.org in 2010, Link TV reengaged Method to design an intuitive iPad news application that would allow readers to explore the rich library of international television news, raw videos, and documentaries curated by the seasoned journalists at Link TV.
As video viewing experiences extend across an increasing number of platforms and devices, Channel 5 needed to think about how to present its on-demand content in a consistent and scalable manner.
Working closely with Turner Sports, Method designed the March Madness on Demand (MMOD) produts which included an online destination, iPhone and iPod Touch app, and for the first time, an iPad app.
Renowned industrial design firm, Whipsaw, needed a refresh of their portfolio website to reflect who they are - a cutting edge, visionary, and creative industrial design and engineering agency.