Adobe
In an increasingly crowded landscape for developing tablet applications, Adobe needed a powerful application that not only elegantly showcased the development capabilities for creative and multimedia software products, but also exceeded the discerning tastes of industry leaders and application developers.
Challenge
Adobe and Method worked together to ideate upon an array of different ideas on how to best demonstrate HTML and native capabilities to developers. After a few rounds, the ideal concept became apparent: Adobe asked Method to design an application that would innovate on the tablet reading experience.
Approach
Collaborating closely with Adobe, we were quickly able to understand what types of applications would appeal to an Adobe customer's astute knowledge base, which could be executed with the existing software development kit. We conducted research on behaviors of online reading - of both text and code - which led to the concept of borrowing from coding principles for convenient annotation of article-based material.
Outcome
Method designed a system for classifying the bits of information a user has read and marked as valuable. We deepened the value of the tablet reading experience by allowing the user to "collapse" consumed content, which is recognized by the application as chunks of information. With this core feature, the cross-platform newsreader we had created, named Adobe ThRead, extended the functionality of the typical tablet reading experience in a way that complemented the nature of touch-based behaviors under a wide array of tablet specs. ThRead launched in December 2011.
