Pulse (now Veepers) creates custom interactive multimedia content. When they were initially considering a name change, they asked Method to help them envision a new identity direction. Pulse wanted a brand that represented the excitement, innovation, and dynamic nature of its multimedia content. Method recommended that they consider an animated mark; the movement itself would communicate the dynamic nature of the brand. The design exploration involved considering the different forms of animation and how different motion attributes can create unique and compelling identity marks. color wheel opacity real-time graphic generator pulse3D Pulse3D animated logo concepts