Moonfruit
Moonfruit helps people build their own websites. Through customization of Moonfruit's extensive library of templates, backgrounds, images, and animations, anyone can set-up their business or project online.
Challenge
Moonfruit was founded 10 years ago, but recently received an investment to rapidly grow their business. With the rise of social web and website-building, Moonfruit saw an opportunity to connect with this new audience.
Moonfruit came to Method to help take their business to the next level by positioning them in a rapidly growing and competitive market sector with a new brand identity and with a new website that increases conversions and streamlines the design and signup process.
Approach
The Method team immersed themselves in the world of Moonfruit, conducting workshops with the leadership team, interviewing users from around the world, and auditing the competition.
To help guide our process, we turned to the community and the people who choose Moonfruit. This group, who cares about creating their own future, embodies the qualities of goal-oriented self determination. Their appreciation of craft and detail informed all aspects of the final website and identity solution.
Outcome
Method created a distinctive new mark, numerous brand expressions and applications, as well as a book that detailed Moonfruit's new brand story. In addition to a new identity, Method also created a website that simplifies the design and signup process from a previously cumbersome experience into a single page.
