A prominent Flickr partner and well-established brand, Blurb makes personal publishing possible. Book designer, editor, publisher, printer, and marketplace all rolled into one, the Blurb website provides people with the tools they need to produce beautiful, high-quality, professionally printed books, in any quantity, at a very low cost.
Method began working with Blurb in 2003 when CEO Eileen Gittins was trying to turn the idea she had in her head into a business. Method helped develop the core thinking of what the service would do and why people would find it valuable. This extended into developing book designs for prototyping the production process. The idea that anyone could be produce a book proved to be very popular, and Blurb was quickly ready to go to market.
Method worked with Eileen and the Blurb team to explore and define an identity mark that captured the notion of Blurb. One challenge was that the mark needed to work as a publisher's signature on a book spine. Method explored a range of concepts. The final mark combines the physical form of an open book with the implicit door-opening opportunity that Blurb provides. The brand was extended across a complete collateral system, including letterhead, business cards, and presentation templates.
Blurb today is a known, well-understood brand and press favorite, featured everywhere from USA Today to the Today Show to the New York Times, and used widely for everything from family photo albums to cookbooks to professional portfolios and novels.
Method offers a rational and intuitive approach to solving complex brand challenges in all traditional and digital media.
Having partnered with Method to launch ViewChange.org in 2010, Link TV reengaged Method to design an intuitive iPad news application that would allow readers to explore the rich library of international television news, raw videos, and documentaries curated by the seasoned journalists at Link TV.
As video viewing experiences extend across an increasing number of platforms and devices, Channel 5 needed to think about how to present its on-demand content in a consistent and scalable manner.
Working closely with Turner Sports, Method designed the March Madness on Demand (MMOD) produts which included an online destination, iPhone and iPod Touch app, and for the first time, an iPad app.
Renowned industrial design firm, Whipsaw, needed a refresh of their portfolio website to reflect who they are - a cutting edge, visionary, and creative industrial design and engineering agency.