Boxee

Changing the home entertainment experience

Method collaborated with Boxee to create a system allowing users to pull together all their favorite entertainment from the internet into one single location. Through crafting the brand and interface, Method helped establish Boxee as a unique social entertainment aggregator, making it one of the leading players in a hyper-competitive marketplace for over-the-top entertainment. In 2007, Method was awarded the Gold Award for the Boxee identity work from Graphis, and in 2009, G4 announced Boxee as the winner of their “Best of the Best products of CES” award. After raising tens of millions in venture capital since the alpha launch of the product, Boxee has recently joined Samsung to help grow their entertainment offering.

www.boxee.tv

Challenge

With the rapid rise of online media and digital device usage, people are no longer limited to scheduled broadcasting and set content distribution. They have instant access to their favorite music, TV shows, and movies, whenever and wherever they want it. With the endless amount of media and consumption platforms, how do consumers take control over organizing and managing their entertainment experiences?

In 2007, a young startup, Boxee, saw an opportunity for entertainment innovation by using cutting-edge technology and product to give people the ability to access every piece of media and entertainment from one single location. Boxee came to Method to help bring their idea to life.

Method recognized that the market for digital entertainment is characterized by young, tech-savvy consumers, and began by creating a playful visual aesthetic and applying it to an identity that would immediately establish and differentiate the brand.

The new brand would not be only be the face of the product and utilized throughout their various marketing channels, but would also help dictate how the system and interface would operate and which functionalities were needed to deliver a consumer-centric experience.

Through to the hardware design, Method collaborated closely with industrial design partner, Astro Studios, to ensure the interface and brand design were cohesive with the Boxee hardware.

Approach

Method created a set of playful icons to make the navigation simple and intuitive, understanding that seamless integration between media services and social networks would enhance relevant content discovery and the overall viewing experience. The user interface allows users to see and share media, view content recommended by other users and friends, view content featured by Boxee, or pull content from popular entertainment apps.

Perhaps most unique for the time, the Boxee interface featured a full set of social networking capabilities—a feature that has become increasingly robust.

Today, users can comment, chat with other users, and export links while watching video, uninterrupted. They can also monitor their news feeds to discover content others recommend, and automatically add desired content to their queues to view later.

Outcome

In crafting the brand and designing the interface, Method helped establish Boxee as a unique social entertainment aggregator. Today, it is one of the leading players in a hyper-competitive marketplace for over-the-top entertainment. In 2007, Method was awarded the Gold Award for the Boxee identity design from Graphis, and in 2009, G4 announced Boxee as the winner of their “Best of the Best products of CES” award.

After raising $26.5 million dollars in venture capital after the alpha launch of the product, Boxee has been acquired by Samsung and will join the leading consumer electronics company to help improve the user experience across Samsung’s connected devices.

When Ronen and his small team launched the first alpha in June of 2008 – five years ago, the idea of cable-cutting had yet to be a consumer trend. Today, it’s a raging river – in no small part due to Boxee.
Forbes
What I admired about Boxee was a screen design that was far ahead of the cluttered and clunky UIs of many of its competitors, and an instinct for innovative features that would make for a unique approach to bringing internet video to the TV, be it the two-sided remote control of the Boxee Box, or the cloud DVR of its predecessor. But there was also the social integration, which was far ahead of its competition, the open approach of allowing third-party apps, and the eclectic picks of featured videos on its home screen that more than once made my day.
GigaOm

Graphis Logos

Winner
2007