The AIGA Gain Conference is an annual event sponsored by the American Institute of Graphic Arts to explore the relationship between design and business. For the 2006 conference, Method developed a series of animations addressing the question: "What do businesses gain from design?" The animations, were displayed on auditorium screens between speaker presentations, featured streams of words that describe the outcome of design processes - focus, architecture, invent, output, methods - flying through stylized urban settings evoking the world of business, all set to a quiet but insistent musical score. The mix of verbal, visual, and aural stimuli created a subtle but effective influence on thought and conversation around the conference theme. The AIGA Gain Conference is an annual event sponsored by the American Institute of Graphic Arts to explore the relationship between design and business.