Infant clothing maker aeiou came to Method looking for a new brand system that would be used to launch their product line into high-end boutiques. Method began its design process by surveying the types of packaging used for infant clothing, premium products, and gifts. The resulting system, which included the brand mark, packaging, website, and advertising posters, used elegant, flat colors; minimal, rounded typography; and simple but charming imagery to convey both quality and playfulness. The packaging options included high-quality transparent plastic, which showcased the quality of the materials inside, and small gift boxes, whose cube shape evoked the simplicity of children's blocks while also being easily stackable for in-store displays. The same box could be used with a variety of products; a cardboard "ribbon" tied through the box identified the product inside, as well as adding to the gift-like feel. The design launched aeiou as a sophisticated, differentiated, and eye-catching brand.