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The Role of Design

Patrick Newbery
VP, Brand Strategy

Tags: Brand Strategy, Customer Insight, Brand Experience, Graphic Design
The role of design in the delivery of brand experience Patrick comments on the role of design in delivery a successful brand experience.

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Method’s team members are experts in their fields and passionate about their work. Listen in as we discuss design, technology, and the business of creativity.

People

No Choice But To Innovate

Chris Tacy
Chief Innovation Officer

  00:35 Chris Tacy<br/>Chief Innovation Officer
People

Unified Brand Experiences

John Gilles
VP, Media & Entertainment

  01:23 John Gilles<br/>VP, Media & Entertainment
People

On Brand Experience

Robert Murdock
Creative Director

  00:46 Robert Murdock<br/>Creative Director
People

Project Management

Bridget McDonough
Project Manager

  00:34 Bridget McDonough<br/>Project Manager
People

The Role of Design

Patrick Newbery
VP, Brand Strategy

  00:32 Patrick Newbery<br/>VP, Brand Strategy
People

Holistic Brand Experiences

Kevin Farnham
Chief Experience Officer

  00:53 Kevin Farnham<br/>Chief Experience Officer
People

Preemptive Thinking

Robert Murdock
Creative Director

  00:46 Robert Murdock<br/>Creative Director
People

The Impact of UX on Strategy

Jennifer Crakow
Director, User Experience

  00:21 Jennifer Crakow<br/>Director, User Experience
People

Looking Out For #1

Valerie Hoecke
GM, San Francisco

  00:27 Valerie Hoecke<br/>GM, San Francisco
People

How To Be a Successful Designer

Robert Murdock
Creative Director

  00:42 Robert Murdock<br/>Creative Director
People

Maintaining Culture

Al Aguirre
Co-CEO

  00:53 Al Aguirre<br/>Co-CEO
People

Working With Cross-Discipline Teams

Stephanie Curran
Senior Project Manager

  00:48 Stephanie Curran<br/>Senior Project Manager
People

Content Strategy

John Gilles
VP, Media & Entertainment

  00:31 John Gilles<br/>VP, Media & Entertainment
People

Social Networking

Jennifer Crakow
Director, User Experience

  00:38 Jennifer Crakow<br/>Director, User Experience
People

A Multi-Disciplinary Approach

Robbie Vann-Adibe
Co-CEO

  00:38 Robbie Vann-Adibe<br/>Co-CEO
People

Battle Royale

Michael Keany
Chief Strategy Officer

  01:20 Michael Keany<br/>Chief Strategy Officer
People

Commitment to the Work

Al Aguirre
Co-CEO

  00:26 Al Aguirre<br/>Co-CEO
People

Working with Constraints

Milena Sadee
Art Director

  00:50 Milena Sadee<br/>Art Director
People

Social Networking and Branding

Patrick Newbery
VP, Brand Strategy

  00:41 Patrick Newbery<br/>VP, Brand Strategy
People

Utilizing Emerging Platforms

Robert Murdock
Creative Director

  00:33 Robert Murdock<br/>Creative Director
People

The Hub of Human Interaction

Stephanie Curran
Senior Project Manager

  00:40 Stephanie Curran<br/>Senior Project Manager
People

Work Culture

Mark Roudebush
User Experience Designer

  00:37 Mark Roudebush<br/>User Experience Designer
People

The Ergonomics of Human Interaction

LA Hall
Designer

  01:05 LA Hall<br/>Designer
People

Method's Experience Base

Adam Dole
Researcher

  00:37 Adam Dole<br/>Researcher
People

Meritocracy

Michael Keany
Chief Strategy Officer

  00:48 Michael Keany<br/>Chief Strategy Officer
People

Beyond Visual Translations

Milena Sadee
Art Director

  00:38 Milena Sadee<br/>Art Director
People

Extensible Design Systems

Valerie Hoecke
GM, San Francisco

  00:24 Valerie Hoecke<br/>GM, San Francisco
People

Solving New Problems

Al Aguirre
Co-CEO

  00:50 Al Aguirre<br/>Co-CEO
People

Everybody Came to the Meeting

Milena Sadee
Art Director

  01:44 Milena Sadee<br/>Art Director
People

The Time is Right

Robbie Vann-Adibe
Co-CEO

  00:34 Robbie Vann-Adibe<br/>Co-CEO
People

Collaborating with Clients

Chris Tacy
Chief Innovation Officer

  00:40 Chris Tacy<br/>Chief Innovation Officer
People

Contributing Positively

Al Aguirre
Co-CEO

  00:27 Al Aguirre<br/>Co-CEO
People

The Rest is History

Vince Santo
GM, New York

  01:31 Vince Santo<br/>GM, New York
People

Living in a (Branded) Material World

Robbie Vann-Adibe
Co-CEO

  01:04 Robbie Vann-Adibe<br/>Co-CEO
People

Brand Perception

Patrick Newbery
VP, Brand Strategy

  00:53 Patrick Newbery<br/>VP, Brand Strategy
People

Studio Diversity

Lara de Larios
Studio Facilities Coordinator

  00:22 Lara de Larios<br/>Studio Facilities Coordinator
People

Creating the Future

Vince Santo
GM, New York

  01:14 Vince Santo<br/>GM, New York
People

The Method Difference

Robbie Vann-Adibe
Co-CEO

  01:22 Robbie Vann-Adibe<br/>Co-CEO
People

Technology Somewhere Pretty

Fiid Williams
Senior Architect

  00:34 Fiid Williams<br/>Senior Architect
People

A Richer Experience

Stephanie Curran
Senior Project Manager

  00:25 Stephanie Curran<br/>Senior Project Manager
People

Relentless Curiosity

Mark Roudebush
User Experience Designer

  00:57 Mark Roudebush<br/>User Experience Designer
People

New Content Discovery Metaphors

John Gilles
VP, Media & Entertainment

  01:05 John Gilles<br/>VP, Media & Entertainment
People

This Is What We Do

Vince Santo
GM, New York

  01:18 Vince Santo<br/>GM, New York
People

Climbing out of the Silo

Patrick Newbery
VP, Brand Strategy

  01:16 Patrick Newbery<br/>VP, Brand Strategy
People

The Value of User-Centered Design

Claus Nehmzow
GM, International

  00:30 Claus Nehmzow<br/>GM, International
People

Where Great Solutions Come From

Fiid Williams
Senior Architect

  01:00 Fiid Williams<br/>Senior Architect
People

Challenges Are Welcome

Robert Murdock
Creative Director

  00:51 Robert Murdock<br/>Creative Director
People

On Naming Method

Kevin Farnham
Chief Experience Officer

  01:07 Kevin Farnham<br/>Chief Experience Officer
People

On Hiring Design Agencies

Patrick Newbery
VP, Brand Strategy

  00:48 Patrick Newbery<br/>VP, Brand Strategy
People

Collaborative Ethnography

Adam Dole
Researcher

  00:31 Adam Dole<br/>Researcher
People

Interacting With Your Television

John Gilles,
VP, Media & Entertainment

  00:28 John Gilles,<br/>VP, Media & Entertainment
People

The Value of Rapid Prototyping

Robert Murdock
Creative Director

  01:01 Robert Murdock<br/>Creative Director
People

Problem-Solving

Evelyn Wang
Director, User Experience

  00:26 Evelyn Wang<br/>Director, User Experience
People

"Mushrooms": Skill Across Disciplines

Patrick Newbery
VP, Brand Strategy

  00:21 Patrick Newbery<br/>VP, Brand Strategy