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Design & Branding
In the web environment, the ability for a company to increase its findability in search engines is key.
In the end I have to wonder, whose opinion really matters?
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
What makes brand extensions into virtual worlds a success or a failure? Part 3: b2b brands.
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.
To me, the shining example of how brand experience and technology intersect is Apple.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
