Living in a (Branded) Material World
Robbie Vann-Adibe
Co-CEO
The power of a compelling user experience Robbie comments on the power of a compelling user experience.
Business & Strategy
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.
I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.
A recent family vacation presented me with a great allegory of business life.
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.
Americans love their cars. So what would it take for people to actually get rid of their vehicle?
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
How can I tell if someone is going to be a good strategic thinker?
In addition to great picture and sound the next generation of Blu-ray disc players have something that is just starting to come into focus: network connectivitiy.
A start-up (read: you) can't afford to wait until after its product launches to get to know its customers.
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames
Corporations (as well as schools) have too long shunned games as learning tools.
Games are changing the TV landscape by altering distribution platforms, content programming and, finally, production environments.
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.
