Method

Luxury Branding

Sean McGrath

11 Sep 2008

Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.

Branding in Virtual Worlds:
Part 2

Claus Nehmzow

11 May 2008

What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.