Milena Sadee
Art Director
00:38
Patrick Newbery
VP, Brand Strategy
00:32
Adam Dole
Researcher
00:31
John Gilles
VP, Media & Entertainment
01:23
Jennifer Crakow
Director, User Experience
00:21
Steven Spieczny
13 Apr 2008
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
Robert Murdock
Creative Director
00:46
Chris Tacy
10 Apr 2008
For decades we've all talked about The Big Idea. It has become half Holy Grail and half Sacred Cow.
Vince Santo
GM, New York
01:14
Kevin Farnham
Chief Experience Officer
00:53
Patrick Newbery
VP, Brand Strategy
01:16
Claus Nehmzow
GM, International
00:30
