Steven
Spieczny
13 Apr 2008
It may sound entirely self-evident -
"focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
Patrick Newbery, Adam
Dole
18 Nov 2008
Make
sure you understand your user (or in the case of brand, your customer). This means listening to them in order to learn their motivations and
desires.
Patrick Newbery
Chief Strategy Officer
00:32
Patrick
Newbery
01 Oct 2008
Your brand is your reputation. If you are in business, you have a customer, who has
an opinion.
Robert Murdock
Chief Creative Officer
00:46
Patrick Newbery
Chief Strategy Officer
01:16
Adam
Dole
23 Jun 2010
Have you ever seen a clever solution to a problem and said to yourself, "why didn't I think of that?"
Kevin Farnham
CEO, Founder
00:53
Adam Dole
Researcher
00:31
