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Details, Details, Details

Kaushik Panchal
Director, User Experience

  00:38 Kaushik Panchal<br/>Director, User Experience

Under the Covers of the Web

Brian Ross

15 Apr 2008
One of the problems with basic XHTML markup is its inherent lack of meaning.

Branding in Virtual Worlds:
Part 3

Claus Nehmzow

01 Jul 2008
What makes brand extensions into virtual worlds a success or a failure? Part 3: b2b brands.

Project Management

Bridget McDonough
Project Manager

  00:34 Bridget McDonough<br/>Project Manager

Content is...Queen

Mark Roudebush

16 Apr 2008
In the end I have to wonder, whose opinion really matters?

On Brand Experience

Robert Murdock
Creative Director

  00:46 Robert Murdock<br/>Creative Director

Interacting With Your Television

John Gilles,
VP, Media & Entertainment

  00:28 John Gilles,<br/>VP, Media & Entertainment

Everybody Came to the Meeting

Milena Sadee
Art Director

  01:44 Milena Sadee<br/>Art Director

New Content Discovery Metaphors

John Gilles
VP, Media & Entertainment

  01:05 John Gilles<br/>VP, Media & Entertainment

The Network is the Computer...

Abdullah Shaikh

19 Apr 2008
Google and amazon are playing a vital role in leveraging their massive datacenter infrastructures and providing access to these resources to individuals and software startups.

How Games are Changing the Channel on TV - Part 1

John Gilles

15 Apr 2008
I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.

The Value of Rapid Prototyping

Robert Murdock
Creative Director

  01:01 Robert Murdock<br/>Creative Director

Method's Experience Base

Adam Dole
Researcher

  00:37 Adam Dole<br/>Researcher

My Irrational Love For the Backwards "N"

Khoi Uong

27 Apr 2008
The MFA in me thinks about outsider art, primitivism and the artist's mark. The designer in me thinks about Postscript and TrueType.

Invest In Your Brand? Now?
Start With the Customer

Patrick Newbery, Adam Dole

18 Nov 2008
Make sure you understand your user (or in the case of brand, your customer). This means listening to them in order to learn their motivations and desires.

TechCrunch 50

Chris Tacy

12 Sep 2008
Trends and winners at TechCrunch 2008.

Extensible Design Systems

Valerie Hoecke
GM, San Francisco

  00:24 Valerie Hoecke<br/>GM, San Francisco

The Role of Design

Patrick Newbery
VP, Brand Strategy

  00:32 Patrick Newbery<br/>VP, Brand Strategy

Branding in Virtual Worlds:
Part 1

Claus Nehmzow

27 Apr 2008
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.

This Is What We Do

Vince Santo
GM, New York

  01:18 Vince Santo<br/>GM, New York

Solving New Problems

Al Aguirre
Co-CEO

  00:50 Al Aguirre<br/>Co-CEO

A Good Job

Khoi Uong
Senior Art Director

  00:48 Khoi Uong<br/>Senior Art Director

Storytelling with Maps

Mark Roudebush

16 Apr 2008
As we've learned from Apple's lead, building smart applications is good, but making them work with one another is better.

Finding New Ways to Use Old Strengths

Adam Dole

18 Aug 2008
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.

Android

Chris Tacy

22 Oct 2008
Today marks the official release of the first Android phone - the G1 from T-Mobile. Earlier this year, we did an internal development project of an Android application.

Design-Led Innovation

Evelyn Wang

15 Apr 2008
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.

Work Culture

Mark Roudebush
User Experience Designer

  00:37 Mark Roudebush<br/>User Experience Designer

Overlooked Firefox Trick

Brian Ross

14 Apr 2008
One of the more obscure and, in my opinion, underutilized shortcuts in Firefox is something called a Quick Search.

How Games are Changing the Channel on TV - Part 3

John Gilles

16 Apr 2008
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.

On Naming Method

Kevin Farnham
Chief Experience Officer

  01:07 Kevin Farnham<br/>Chief Experience Officer

What Role Can Social 3D Worlds Play in Education?

Method

15 Jul 2008
Corporations (as well as schools) have too long shunned games as learning tools.

Parking with Your Phone

Erik Hunter

19 Apr 2008
Your phone is now your credit card and your cashier.

Studio Diversity

Lara de Larios
Studio Facilities Coordinator

  00:22 Lara de Larios<br/>Studio Facilities Coordinator

How To Be a Successful Designer

Robert Murdock
Creative Director

  00:42 Robert Murdock<br/>Creative Director

Climbing out of the Silo

Patrick Newbery
VP, Brand Strategy

  01:16 Patrick Newbery<br/>VP, Brand Strategy

Collaborating with Clients

Chris Tacy
Chief Innovation Officer

  00:40 Chris Tacy<br/>Chief Innovation Officer

The Hub of Human Interaction

Stephanie Curran
Senior Project Manager

  00:40 Stephanie Curran<br/>Senior Project Manager

Branding in Virtual Worlds:
Part 2

Claus Nehmzow

11 May 2008
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.

Contributing Positively

Al Aguirre
Co-CEO

  00:27 Al Aguirre<br/>Co-CEO

Good People Win For Once

Chris Tacy

22 Oct 2008
Among my favorite things is getting to see good people win. It was an absolutely wonderful experience to be with Avner and Dave from boxee earlier this week at CES iStage.

Commitment to the Work

Al Aguirre
Co-CEO

  00:26 Al Aguirre<br/>Co-CEO

Why Getting Rid of Your Car Doesn't Sound So Scary...

Adam Dole

11 Apr 2008
Americans love their cars. So what would it take for people to actually get rid of their vehicle?

Relentless Curiosity

Mark Roudebush
User Experience Designer

  00:57 Mark Roudebush<br/>User Experience Designer

Preemptive Thinking

Robert Murdock
Creative Director

  00:46 Robert Murdock<br/>Creative Director

Maintaining Culture

Al Aguirre
Co-CEO

  00:53 Al Aguirre<br/>Co-CEO

Beyond Visual Translations

Milena Sadee
Art Director

  00:38 Milena Sadee<br/>Art Director

Does Business Need Brand?

Patrick Newbery

01 Oct 2008
Your brand is your reputation. If you are in business, you have a customer, who has an opinion.

The Impact of UX on Strategy

Jennifer Crakow
Director, User Experience

  00:21 Jennifer Crakow<br/>Director, User Experience

On Hiring Design Agencies

Patrick Newbery
VP, Brand Strategy

  00:48 Patrick Newbery<br/>VP, Brand Strategy

Creating the Future

Vince Santo
GM, New York

  01:14 Vince Santo<br/>GM, New York

Content Strategy

John Gilles
VP, Media & Entertainment

  00:31 John Gilles<br/>VP, Media & Entertainment

The Slow March of Traditional Media Toward the Sea Continues

Chris Schmidt

19 Apr 2008
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.

Problem-Solving

Evelyn Wang
Director, User Experience

  00:26 Evelyn Wang<br/>Director, User Experience

"Mushrooms": Skill Across Disciplines

Patrick Newbery
VP, Brand Strategy

  00:21 Patrick Newbery<br/>VP, Brand Strategy

Holistic Brand Experiences

Kevin Farnham
Chief Experience Officer

  00:53 Kevin Farnham<br/>Chief Experience Officer

Strategists Watching TV

Chris Tacy

30 Mar 2008
How can I tell if someone is going to be a good strategic thinker?

Startups are wrong if they think they don't need research

Chris Tacy

10 Jun 2008
A start-up (read: you) can't afford to wait until after its product launches to get to know its customers.

Is "The Big Idea" Dead?

Chris Tacy

10 Apr 2008
For decades we've all talked about The Big Idea. It has become half Holy Grail and half Sacred Cow.

The Time is Right

Robbie Vann-Adibé
Co-CEO

  00:34 Robbie Vann-Adibé<br/>Co-CEO

Action in Chaos: Part 1

Robbie Vann-Adibe

22 Mar 2008
A recent family vacation presented me with a great allegory of business life.

How Games are Changing the Channel on TV - Part 2

John Gilles

16 Apr 2008
Games are changing the TV landscape by altering distribution platforms, content programming and, finally, production environments.

Blu-ray: The Next Connected Living Room Entertainment...

Method

08 May 2008
In addition to great picture and sound the next generation of Blu-ray disc players have something that is just starting to come into focus: network connectivitiy.

A Richer Experience

Stephanie Curran
Senior Project Manager

  00:25 Stephanie Curran<br/>Senior Project Manager

Chindogu - Why Japan's Still Got It More Right

Ritik Dholakia

01 May 2008
Second, Chindogu, if you don't know, is the Japanese art of the "unuseless." It is the ultimate in Not Form Over Not Function.

The Appropriate Cool

Khoi Uong
Senior Art Director

  00:55 Khoi Uong<br/>Senior Art Director

Brand Perception

Patrick Newbery
VP, Brand Strategy

  00:53 Patrick Newbery<br/>VP, Brand Strategy

Working With Cross-Discipline Teams

Stephanie Curran
Senior Project Manager

  00:48 Stephanie Curran<br/>Senior Project Manager

Battle Royale

Michael Keany
Chief Strategy Officer

  01:20 Michael Keany<br/>Chief Strategy Officer

Living in a (Branded) Material World

Robbie Vann-Adibé
Co-CEO

  01:04 Robbie Vann-Adibé<br/>Co-CEO

The Rest is History

Vince Santo
GM, New York

  01:31 Vince Santo<br/>GM, New York

A Multi-Disciplinary Approach

Robbie Vann-Adibé
Co-CEO

  00:38 Robbie Vann-Adibé<br/>Co-CEO

Luxury Branding

Sean McGrath

11 Sep 2008
Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.

The Method Difference

Robbie Vann-Adibé
Co-CEO

  01:22 Robbie Vann-Adibé<br/>Co-CEO

Where Great Solutions Come From

Fiid Williams
Senior Architect

  01:00 Fiid Williams<br/>Senior Architect

SEO and the Shopping Mall

Mark Roudebush

19 Apr 2008
In the web environment, the ability for a company to increase its findability in search engines is key.

Pragmatic Creativity

Chris Tacy

04 Apr 2008
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames

Brand Strategy Is Broken

Steven Spieczny

13 Apr 2008
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.

Welcome to the New Method.com

Robbie Vann-Adibe

29 Apr 2008
We hope that it helps you understand who we are as a firm, what we might be able to do for you as a client, how we work, what we are like to work with and what it's like to work at Method.

Social Networking

Jennifer Crakow
Director, User Experience

  00:38 Jennifer Crakow<br/>Director, User Experience

Opening Up the Living Room

Jennifer Crakow

14 Aug 2008
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.

Unified Brand Experiences

John Gilles
VP, Media & Entertainment

  01:23 John Gilles<br/>VP, Media & Entertainment

Looking Out For #1

Valerie Hoecke
GM, San Francisco

  00:27 Valerie Hoecke<br/>GM, San Francisco

Collaborative Ethnography

Adam Dole
Researcher

  00:31 Adam Dole<br/>Researcher

Explain Yourself!

Ritik Dholakia

28 May 2008
One of our unique challenges is to find ways to engage the audiences of our design more deeply in the process of our design.

Utilizing Emerging Platforms

Robert Murdock
Creative Director

  00:33 Robert Murdock<br/>Creative Director

Ideas v Products v Ads

Chris Tacy

04 Apr 2008
We need to know what we're good at and what we're not good at - and we need to be honest about our limitations.

More boxee News!

Chris Tacy

18 Nov 2008
Our friends at boxee just closed their Series A funding round. This is an accomplishment in any market at any time. In the current market, it's a clear sign that boxee is on to something powerful.

Meritocracy

Michael Keany
Chief Strategy Officer

  00:48 Michael Keany<br/>Chief Strategy Officer

The Real Truth Behind The 'Ah-Ha' Moment

Adam Dole

27 Oct 2008
How important is the actual path that a project team takes in order to get to the big "Ah-Ha" moment during a project?

Working with Constraints

Milena Sadee
Art Director

  00:50 Milena Sadee<br/>Art Director

Finding Gold in the Dark, Dangerous Cave

Jennifer Ng

09 Apr 2008
People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.

No Choice But To Innovate

Chris Tacy
Chief Innovation Officer

  00:35 Chris Tacy<br/>Chief Innovation Officer

What does "Brand Experience" mean to a technologist?

Fiid Williams

07 Apr 2008
To me, the shining example of how brand experience and technology intersect is Apple.

Challenges Are Welcome

Robert Murdock
Creative Director

  00:51 Robert Murdock<br/>Creative Director

Technology Somewhere Pretty

Fiid Williams
Senior Architect

  00:34 Fiid Williams<br/>Senior Architect

Social Networking and Branding

Patrick Newbery
VP, Brand Strategy

  00:41 Patrick Newbery<br/>VP, Brand Strategy

Method History, Volume 1

Alicia Bergin

13 Oct 2008
The oldest Method-designed websites still live on the Web.