Holistic Brand Experiences
Kevin Farnham
CEO, Founder
Kevin's thoughts on managing holistic brand experiences Kevin's thoughts on managing holistic brand experiences.
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.
Corporations (as well as schools) have too long shunned games as learning tools.
While the mechanics of the platforms are well documented, I would like to contrast what the platforms offer from a capabilities standpoint.
In addition to great picture and sound the next generation of Blu-ray disc players have something that is just starting to come into focus: network connectivitiy.
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.
Americans love their cars. So what would it take for people to actually get rid of their vehicle?
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.
Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
Why is it that too often we see smart people defending bad ideas?
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames
A start-up (read: you) can't afford to wait until after its product launches to get to know its customers.
The oldest Method-designed websites still live on the Web.
Have you ever seen a clever solution to a problem and said to yourself, "why didn't I think of that?"
Make sure you understand your user (or in the case of brand, your customer). This means listening to them in order to learn their motivations and desires.
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.
What makes brand extensions into virtual worlds a success or a failure? Part 3: b2b brands.
Service design, as a concept, has not been top of mind in the U.S. over the past decade. Why does it matter now?
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.
We hope that it helps you understand who we are as a firm, what we might be able to do for you as a client, how we work, what we are like to work with and what it's like to work at Method.
People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.
I posit that lukewarm consumer adoption of Blu-ray is linked to a number of very natural market forces, not perception as a limited-life technology.
Your brand is your reputation. If you are in business, you have a customer, who has an opinion.
Your phone is now your credit card and your cashier.
In the web environment, the ability for a company to increase its findability in search engines is key.
I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.
Our friends at boxee just closed their Series A funding round. This is an accomplishment in any market at any time. In the current market, it's a clear sign that boxee is on to something powerful.
In the end I have to wonder, whose opinion really matters?
How much free time do people actually have in a day to work on someone else's problem?
In thinking about service design, perhaps the most forgotten and un-sexy aspect is a company's repair/return policy.
To me, the shining example of how brand experience and technology intersect is Apple.
With version 3 of the iPhone OS and SDK, Apple will once again up the ante on the capabilities of the iPhone and iPod Touch.
Among my favorite things is getting to see good people win. It was an absolutely wonderful experience to be with Avner and Dave from boxee earlier this week at CES iStage.
Google and amazon are playing a vital role in leveraging their massive datacenter infrastructures and providing access to these resources to individuals and software startups.
One of our unique challenges is to find ways to engage the audiences of our design more deeply in the process of our design.
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.
How important is the actual path that a project team takes in order to get to the big "Ah-Ha" moment during a project?
Apparently at TiVo Inc. they're excited to provide new features to their customers.
Should Android be used to power the next generation of intelligent kitchen appliances or set top boxes?
Chindogu, if you don't know, is the Japanese art of the "unuseless." It is the ultimate in Not Form Over Not Function.
How can I tell if someone is going to be a good strategic thinker?
While it's impossible to know exactly which forms of 3D will become ubiquitous, it's near-certain that 3D experiences will become commonplace and widespread.
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
Games are changing the TV landscape by altering distribution platforms, content programming and, finally, production environments.
The MFA in me thinks about outsider art, primitivism and the artist's mark. The designer in me thinks about Postscript and TrueType.
