What makes brand extensions into virtual worlds a success or a failure? Part 3: b2b brands.
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.
Your phone is now your credit card and your cashier.
In the web environment, the ability for a company to increase its findability in search engines is key.
Games are changing the TV landscape by altering distribution platforms, content programming and, finally, production environments.
How can I tell if someone is going to be a good strategic thinker?
For decades we've all talked about The Big Idea. It has become half Holy Grail and half Sacred Cow.
Google and amazon are playing a vital role in leveraging their massive datacenter infrastructures and providing access to these resources to individuals and software startups.
To me, the shining example of how brand experience and technology intersect is Apple.
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.
Second, Chindogu, if you don't know, is the Japanese art of the "unuseless." It is the ultimate in Not Form Over Not Function.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
Corporations (as well as schools) have too long shunned games as learning tools.
In addition to great picture and sound the next generation of Blu-ray disc players have something that is just starting to come into focus: network connectivitiy.
One of the more obscure and, in my opinion, underutilized shortcuts in Firefox is something called a Quick Search.
A recent family vacation presented me with a great allegory of business life.
What are you waiting for? Go for the gold! Start writing your acceptance speech!
Americans love their cars. So what would it take for people to actually get rid of their vehicle?
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.
In the end I have to wonder, whose opinion really matters?
One of our unique challenges is to find ways to engage the audiences of our design more deeply in the process of our design.
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames
We hope that it helps you understand who we are as a firm, what we might be able to do for you as a client, how we work, what we are like to work with and what it's like to work at Method.
As we've learned from Apple's lead, building smart applications is good, but making them work with one another is better.
I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.
We need to know what we're good at and what we're not good at - and we need to be honest about our limitations.
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.
The MFA in me thinks about outsider art, primitivism and the artist's mark. The designer in me thinks about Postscript and TrueType.
One of the problems with basic XHTML markup is its inherent lack of meaning.
A start-up (read: you) can't afford to wait until after its product launches to get to know its customers.
People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.
