Method

TechCrunch on the "Full-On Assult on Cable"

Kevin Farnham

30 Aug 2010

The Customer Journey and Repair/Return Policies

Jade Dalton

20 Jul 2010

In thinking about service design, perhaps the most forgotten and un-sexy aspect is a company's repair/return policy.

The Importance of Asking "Why"

Adam Dole

23 Jun 2010

Have you ever seen a clever solution to a problem and said to yourself, "why didn't I think of that?"

A Digital TV Experience That Was Kinda Creepy

Michael Llaneza

29 Nov 2009

Apparently at TiVo Inc. they're excited to provide new features to their customers.

Service Design

Patrick Newbery, Adam Dole

09 Jul 2009

Service design, as a concept, has not been top of mind in the U.S. over the past decade. Why does it matter now?

Method Takes Aim at the iPhone OS 3.0

Lawrence Edmondson

05 Jun 2009

With version 3 of the iPhone OS and SDK, Apple will once again up the ante on the capabilities of the iPhone and iPod Touch.

Creating Large Scale Transformation

Adam Dole

21 May 2009

Why is it that too often we see smart people defending bad ideas?

A Whole Lotta 3D

John Gilles

19 May 2009

While it's impossible to know exactly which forms of 3D will become ubiquitous, it's near-certain that 3D experiences will become commonplace and widespread.

Future or the Death of Crowd-Sourcing Ideas?

Adam Dole

12 May 2009

How much free time do people actually have in a day to work on someone else's problem?

Invest In Your Brand? Now?
Start With the Customer

Patrick Newbery, Adam Dole

18 Nov 2008

Make sure you understand your user (or in the case of brand, your customer). This means listening to them in order to learn their motivations and desires.

Android

Chris Tacy

22 Oct 2008

Today marks the official release of the first Android phone - the G1 from T-Mobile. Earlier this year, we did an internal development project of an Android application.

Good People Win For Once

Chris Tacy

22 Oct 2008

Among my favorite things is getting to see good people win. It was an absolutely wonderful experience to be with Avner and Dave from boxee earlier this week at CES iStage.

Method History, Volume 1

Alicia Bergin

13 Oct 2008

The oldest Method-designed websites still live on the Web.

Luxury Branding

Sean McGrath

11 Sep 2008

Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.

Finding New Ways to Use Old Strengths

Adam Dole

18 Aug 2008

Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.

What Role Can Social 3D Worlds Play in Education?

Method

15 Jul 2008

Corporations (as well as schools) have too long shunned games as learning tools.

Explain Yourself!

Ritik Dholakia

28 May 2008

One of our unique challenges is to find ways to engage the audiences of our design more deeply in the process of our design.

Branding in Virtual Worlds:
Part 2

Claus Nehmzow

11 May 2008

What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.

Chindogu - Why Japan's Still Got It More Right

Ritik Dholakia

01 May 2008

Chindogu, if you don't know, is the Japanese art of the "unuseless." It is the ultimate in Not Form Over Not Function.

Welcome to the New Method.com

Method

29 Apr 2008

We hope that it helps you understand who we are as a firm, what we might be able to do for you as a client, how we work, what we are like to work with and what it's like to work at Method.

The Slow March of Traditional Media Toward the Sea Continues

Chris Schmidt

19 Apr 2008

All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.

SEO and the Shopping Mall

Mark Roudebush

19 Apr 2008

In the web environment, the ability for a company to increase its findability in search engines is key.

The Network is the Computer...

Method

19 Apr 2008

Google and amazon are playing a vital role in leveraging their massive datacenter infrastructures and providing access to these resources to individuals and software startups.

Content is...Queen

Mark Roudebush

16 Apr 2008

In the end I have to wonder, whose opinion really matters?

How Games are Changing the Channel on TV - Part 3

John Gilles

16 Apr 2008

While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.

How Games are Changing the Channel on TV - Part 2

John Gilles

16 Apr 2008

Games are changing the TV landscape by altering distribution platforms, content programming and, finally, production environments.

How Games are Changing the Channel on TV - Part 1

John Gilles

15 Apr 2008

I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.

Design-Led Innovation

Evelyn Wang

15 Apr 2008

If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.

Brand Strategy Is Broken

Steven Spieczny

13 Apr 2008

It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.

Why Getting Rid of Your Car Doesn't Sound So Scary...

Adam Dole

11 Apr 2008

Americans love their cars. So what would it take for people to actually get rid of their vehicle?

Finding Gold in the Dark, Dangerous Cave

Jennifer Ng

09 Apr 2008

People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.

Strategists Watching TV

Chris Tacy

30 Mar 2008

How can I tell if someone is going to be a good strategic thinker?