Method’s team members are experts in their fields and passionate about their work. Listen in as we discuss design, technology, and the business of creativity.
How can we use game-like mechanics to create greater value for products and services?
For brands and consumers, what are the implications of hyper-connectivity?
How will brands stay relevant when all entertainment is instantly available, anytime, anywhere, via any device?
Will tablets save publishing? As newspapers, magazines, and networks face extinction, content publishers need to face a more fundamental challenge: to think differently about the value of content.
Apparently at TiVo Inc. they're excited to provide new features to their customers.
I posit that lukewarm consumer adoption of Blu-ray is linked to a number of very natural market forces, not perception as a limited-life technology.
With version 3 of the iPhone OS and SDK, Apple will once again up the ante on the capabilities of the iPhone and iPod Touch.
Why is it that too often we see smart people defending bad ideas?
While it's impossible to know exactly which forms of 3D will become ubiquitous, it's near-certain that 3D experiences will become commonplace and widespread.
How much free time do people actually have in a day to work on someone else's problem?
Our friends at boxee just closed their Series A funding round. This is an accomplishment in any market at any time. In the current market, it's a clear sign that boxee is on to something powerful.
How important is the actual path that a project team takes in order to get to the big "Ah-Ha" moment during a project?
Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.
One of our unique challenges is to find ways to engage the audiences of our design more deeply in the process of our design.
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.
Chindogu, if you don't know, is the Japanese art of the "unuseless." It is the ultimate in Not Form Over Not Function.
We hope that it helps you understand who we are as a firm, what we might be able to do for you as a client, how we work, what we are like to work with and what it's like to work at Method.
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
The MFA in me thinks about outsider art, primitivism and the artist's mark. The designer in me thinks about Postscript and TrueType.
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.
In the web environment, the ability for a company to increase its findability in search engines is key.
Google and amazon are playing a vital role in leveraging their massive datacenter infrastructures and providing access to these resources to individuals and software startups.
In the end I have to wonder, whose opinion really matters?
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.
I will tell you without hesitation that interactive TV (iTV) is here today - we've just been looking at the wrong boxes.
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.
People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.
To me, the shining example of how brand experience and technology intersect is Apple.
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames
How can I tell if someone is going to be a good strategic thinker?
