Part of It

David Lipkin
President, Founder

Tags: Observations
Method is a think tank, not the vision of a select few method has been built by a bunch of people many contributors over the years method is a think tank, place for a group of people, not the vision of a select few everyone is a part of it, no one person is it

Method

Method’s team members are experts in their fields and passionate about their work. Listen in as we discuss design, technology, and the business of creativity.

Adam Dole
The success of any new product or service relies on more than just new features and functions, bells and whistles, or a creative campaign. Successful games are known for their addictive levels of engagement. How can businesses leverage game-like design principles to create greater value for products and services over time?
Gaming for Behavior Change

Place, Space, and the Mobile Interface

Claudia Bernett
For brands and consumers, what are the implications of hyper-connectivity?

Entertain Me Now

Tutti Taygerly
How will brands stay relevant when all entertainment is instantly available, anytime, anywhere, via any device?

Unlocking the Infinite Library

Ritik Dholakia
Will tablets save publishing? As newspapers, magazines, and networks face extinction, content publishers need to face a more fundamental challenge: to think differently about the value of content.

The Customer Journey and Repair/Return Policies

Jade Dalton

20 Jul 2010
In thinking about service design, perhaps the most forgotten and un-sexy aspect is a company's repair/return policy.

The Importance of Asking "Why"

Adam Dole

23 Jun 2010
Have you ever seen a clever solution to a problem and said to yourself, "why didn't I think of that?"

A Digital TV Experience That Was Kinda Creepy

Michael Llaneza

29 Nov 2009
Apparently at TiVo Inc. they're excited to provide new features to their customers.

Why Blu-ray Has NOT Been "Betamaxed"

Mike Reddy

14 Jun 2009
I posit that lukewarm consumer adoption of Blu-ray is linked to a number of very natural market forces, not perception as a limited-life technology.

Method Takes Aim at the iPhone OS 3.0

Lawrence Edmondson

05 Jun 2009
With version 3 of the iPhone OS and SDK, Apple will once again up the ante on the capabilities of the iPhone and iPod Touch.

A Whole Lotta 3D

John Gilles

19 May 2009
While it's impossible to know exactly which forms of 3D will become ubiquitous, it's near-certain that 3D experiences will become commonplace and widespread.

Future or the Death of Crowd-Sourcing Ideas?

Adam Dole

12 May 2009
How much free time do people actually have in a day to work on someone else's problem?

What Method Does Best

David Lipkin
President, Founder

  00:59 David Lipkin<br/>President, Founder

Androids In Your Device

Rahul Powar

24 Nov 2008
Should Android be used to power the next generation of intelligent kitchen appliances or set top boxes?

The Real Truth Behind The 'Ah-Ha' Moment

Adam Dole

27 Oct 2008
How important is the actual path that a project team takes in order to get to the big "Ah-Ha" moment during a project?

Android

Chris Tacy

22 Oct 2008
Today marks the official release of the first Android phone - the G1 from T-Mobile. Earlier this year, we did an internal development project of an Android application.

Good People Win For Once

Chris Tacy

22 Oct 2008
Among my favorite things is getting to see good people win. It was an absolutely wonderful experience to be with Avner and Dave from boxee earlier this week at CES iStage.

The Appropriate Cool

Khoi Uong
Design Director

  00:55 Khoi Uong<br/>Design Director

World Domination

David Lipkin
President, Founder

  01:15 David Lipkin<br/>President, Founder

Part of It

David Lipkin
President, Founder

  00:40 David Lipkin<br/>President, Founder

Luxury Branding

Sean McGrath

11 Sep 2008
Luxury branding is the art of aspiration and escapism, and as such, the emotional impact of the brand in all of its manifestations is crucial.

Finding New Ways to Use Old Strengths

Adam Dole

18 Aug 2008
Many of today's top companies are so fixated on their competition that they forget to focus on their single most important competitive advantage: their strengths.

Opening Up the Living Room

Jennifer Crakow

14 Aug 2008
In our current world of un-conferences, regular meet-ups, and foo-camps, I easily forget about how unidirectional traditional conferences can be.

On Brand Experience

Robert Murdock
Chief Creative Officer

  00:46 Robert Murdock<br/>Chief Creative Officer

Selling Widgets

David Lipkin
President, Founder

  01:05 David Lipkin<br/>President, Founder

Startups are wrong if they think they don't need research

Chris Tacy

10 Jun 2008
A start-up (read: you) can't afford to wait until after its product launches to get to know its customers.

Explain Yourself!

Ritik Dholakia

28 May 2008
One of our unique challenges is to find ways to engage the audiences of our design more deeply in the process of our design.

"Mushrooms": Skill Across Disciplines

Patrick Newbery
Chief Strategy Officer

  00:21 Patrick Newbery<br/>Chief Strategy Officer

Branding in Virtual Worlds:
Part 2

Claus Nehmzow

11 May 2008
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.

A Good Job

Khoi Uong
Design Director

  00:48 Khoi Uong<br/>Design Director

Chindogu - Why Japan's Still Got It More Right

Ritik Dholakia

01 May 2008
Chindogu, if you don't know, is the Japanese art of the "unuseless." It is the ultimate in Not Form Over Not Function.

Welcome to the New Method.com

Method

29 Apr 2008
We hope that it helps you understand who we are as a firm, what we might be able to do for you as a client, how we work, what we are like to work with and what it's like to work at Method.

Branding in Virtual Worlds:
Part 1

Claus Nehmzow

27 Apr 2008
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.

The Slow March of Traditional Media Toward the Sea Continues

Chris Schmidt

19 Apr 2008
All signs are pointing in the same direction, and that direction is towards a substantial spending shift in advertising towards interactive media.

SEO and the Shopping Mall

Mark Roudebush

19 Apr 2008
In the web environment, the ability for a company to increase its findability in search engines is key.

The Network is the Computer...

Method

19 Apr 2008
Google and amazon are playing a vital role in leveraging their massive datacenter infrastructures and providing access to these resources to individuals and software startups.

Holistic Brand Experiences

Kevin Farnham
CEO, Founder

  00:53 Kevin Farnham<br/>CEO, Founder

Work Culture

Mark Roudebush
User Experience Designer

  00:37 Mark Roudebush<br/>User Experience Designer

Problem-Solving

Evelyn Wang
Director, User Experience

  00:26 Evelyn Wang<br/>Director, User Experience

Collaborative Ethnography

Adam Dole
Researcher

  00:31 Adam Dole<br/>Researcher

How Games are Changing the Channel on TV - Part 3

John Gilles

16 Apr 2008
While distribution platforms are getting morphed by games consoles, the games themselves are becoming a source of programming for TV.

How Games are Changing the Channel on TV - Part 2

John Gilles

16 Apr 2008
Games are changing the TV landscape by altering distribution platforms, content programming and, finally, production environments.

Design-Led Innovation

Evelyn Wang

15 Apr 2008
If at the heart of design is the endeavor to solve a problem, then in theory, there are as many opportunities for design as there problems to solve.

Challenges Are Welcome

Robert Murdock
Chief Creative Officer

  00:51 Robert Murdock<br/>Chief Creative Officer

Brand Strategy Is Broken

Steven Spieczny

13 Apr 2008
It may sound entirely self-evident - "focus on the brand, stupid" - but I'm increasingly thinking that proposition is flawed, or at least in need of some retrofit.

Why Getting Rid of Your Car Doesn't Sound So Scary...

Adam Dole

11 Apr 2008
Americans love their cars. So what would it take for people to actually get rid of their vehicle?

Relentless Curiosity

Mark Roudebush
User Experience Designer

  00:57 Mark Roudebush<br/>User Experience Designer

Method's Experience Base

Adam Dole
Researcher

  00:37 Adam Dole<br/>Researcher

Finding Gold in the Dark, Dangerous Cave

Jennifer Ng

09 Apr 2008
People are willing to go through the dark, dangerous cave, fighting monsters and digging through the dirt just to find the gold.

The Founding Principles of Method

David Lipkin
President, Founder

  01:04 David Lipkin<br/>President, Founder

Climbing out of the Silo

Patrick Newbery
Chief Strategy Officer

  01:16 Patrick Newbery<br/>Chief Strategy Officer

The Value of Rapid Prototyping

Robert Murdock
Chief Creative Officer

  01:01 Robert Murdock<br/>Chief Creative Officer

Utilizing Emerging Platforms

Robert Murdock
Chief Creative Officer

  00:33 Robert Murdock<br/>Chief Creative Officer

Pragmatic Creativity

Chris Tacy

04 Apr 2008
"I don't remember being forced to accept compromises, but I've willingly accepted constraints." - Charles Eames

How To Be a Successful Designer

Robert Murdock
Chief Creative Officer

  00:42 Robert Murdock<br/>Chief Creative Officer

The Role of Design

Patrick Newbery
Chief Strategy Officer

  00:32 Patrick Newbery<br/>Chief Strategy Officer

Strategists Watching TV

Chris Tacy

30 Mar 2008
How can I tell if someone is going to be a good strategic thinker?

On Naming Method

Kevin Farnham
CEO, Founder

  01:07 Kevin Farnham<br/>CEO, Founder

Social Networking and Branding

Patrick Newbery
Chief Strategy Officer

  00:41 Patrick Newbery<br/>Chief Strategy Officer

Preemptive Thinking

Robert Murdock
Chief Creative Officer

  00:46 Robert Murdock<br/>Chief Creative Officer

On Hiring Design Agencies

Patrick Newbery
Chief Strategy Officer

  00:48 Patrick Newbery<br/>Chief Strategy Officer

Brand Perception

Patrick Newbery
Chief Strategy Officer

  00:53 Patrick Newbery<br/>Chief Strategy Officer