New Website Communicates the Evolution of the Agency's Brand
San Francisco, California—May 13, 2008—Method, a leading brand experience agency, today launched its new website, method.com, providing dramatic enhancements in rich media and design to create a compelling experience that reflects the continued evolution of the firm's brand.
Through the use of rich media/video-based experiences and hybrid HTML and Flash, Method's completely revamped website showcases the company's portfolio, team members, and other information in easy-to-navigate modules, and provides a forum for employees to share their thoughts and expertise through video-based interviews and interactive blog posts. An elegant design and interaction model is paired with leading edge technology to allow the content to take center stage. Automatic browser size detection functionality allows the site to customize page content for every visitor.
"Reinventing our own website has, in many ways, been a challenging and very personal branding exercise," said Robbie Vann-Adibé, Co-CEO of Method. "After much internal discussion, we decided to focus on the elements that we feel make Method unique - its people and its work. We believe the new method.com accurately captures the innovative spirit and rare talent of our firm in a way that goes far beyond words."
Over the past decade, Method has created hundreds of brand experiences that clearly and effectively convey the value proposition of some of the world's leading brands, including Sony, Gucci, Microsoft, Visa, Comcast, Nike, Adobe, and Yahoo!, among others. The agency's unique approach has enabled its clients to outperform competitors through compelling brand experiences across a variety of platforms: the web, mobile devices,print, television, and beyond.
Method is at an exciting inflection point in its growth, having recently expanded internationally. The time was right for the firm to enhance its existing website to highlight some of the ground breaking and award-winning work it has delivered for its clients, as well as to reach out to the design community so that it can continue to attract the best talent in the field. Video interviews with staff, as well as atmospheric "Scenes from Method" modules are designed to convey the experience of working with - and at - Method, for both prospective clients and employees.
"Almost everyone in the company was involved in the creation of some aspect of the new method.com - it became a living organism that everyone in the firm had a stake in," added Al Aguirre, Co-CEO, Method. "We were committed to applying the design fundamentals, strategy, and technical expertise we use for our clients in order to fully support our own brand. Our agile development process drew upon the knowledge and skills of talented, multidisciplinary teams to deliver our own web brand experience. We are extremely pleased with the results and hope that this experience will help people to better understand who we are as a firm."
Method is a brand experience agency that helps business leaders harness the competitive power of design. With deep expertise in research, strategy, design and technology, Method offers a rigorous, intelligent approach to solving increasingly complex brand problems in the physical and digital realms. Method has enabled over 150 businesses to outperform competitors through unified branding and communications, compelling user experiences, and successful product and service development wherever customers can be found: on the web, mobile, print, advanced television and within immersive environments. The firm has a blue-chip client roster that features brands such as Sony, Gucci, Microsoft, Visa, Comcast, Nike, Adobe, and Yahoo!, among others. Method has offices in San Francisco, New York and London.