Sneak Peek: Marimekko inspired by New York City
Method worked with Finnish textile and fashion house, Marimekko, to direct a sneak peek video to promote their flagship store debut in New York City. Core 77 did a short feature on the opening, talking to its NYC-inspired store theme:
In anticipation of the opening of the new Marimekko Flagship store in New York City, illustrator Aino-Maija Metsola drew inspiration from the everyday lives of New Yorkers to create a bold and playful facade, marking the space. The Finnish company is celebrating their 60th year and their bold prints and fun textiles, 60 years later, still feel fresh and fashion-forward.
For her piece, Metsola was inspired by culturally adapting Marimekko prints and colors arriving in the lives of New Yorkers. She drew reference from the Flatiron District and the artwork depicts an atmosphere of everyday life in New York with parks, birds, squirrels, people, magnolias, milk shakes and blossoming cherry trees. Vibrant and cheerful, the purpose of the artwork falls in line with Marimekko's mission to bring happiness and joy to one's every day. Marimekko's goal was to maintain and respect the integrity of the beautiful area while lifting the spirits of those in the neighborhood.
The new 4000 sq ft flagship store housed in the Toy Building on 5th Avenue and Broadway, will showcase the entire range of Marimekko products—homewares, tableware, textiles and fashion—while highlighting new collections and print palettes. We're looking forward to seeing all the classic and new color ways for their signature Unikko poppy print! Check out the inspiration video and a sneak peek of the fall collection [shot and directed by Method] after the jump and watch the installation as it goes live! The Marimekko flagship store opens in New York City October 2011.