Method Designs Kiosk for SFMOMA
Method, the bi-coastal multi-disciplinary design company featuring the talents of brand strategists, graphic designers, information architects and interaction designers, recently created a kiosk interface for the San Francisco Museum of Modern Art (SFMOMA).
The kiosks, placed at ten locations throughout the museum, help visitors learn more about modern art. The interface was designed to make the experience an engaging way to explore modern art, seeing connections between artists and movements, and watching multi-media presentations developed by the museum.
So, how do people experience art? Through user research, SFMOMA and Method determined that kiosk visitors engage in both specific information seeking and more casual browsing. A valuable insight came from interviewing museum guides. Their experience revealed that a point of view about artwork or a particular artist helps provide a larger context for visitors to understand what they see in the museum.
Approaching the project from a storytelling as well as an experiential point of view, Method's interface design incorporates a precise sorting system for the widest possible variety of visitor queries and requests. The new system also keeps an eye on the future with a streamlined framework. The framework supports the addition of upcoming work from the museum catalogue and an expansion of educational resources available through SFMOMA.
Method created additional functionality for thematic kiosk presentations such as Tuttle: The Presence of Simple Things; Artists Working, Artists Talking; Ansel Adams at 100; Art as Experience, Art as Experiment; and Voices and Images of California Art.
