May 3, 2012 - New York
NBC Politics launches a new app for iPad and iPhone that brings users inside the 2012 election through a collection of interactive tools, games, videos, reports, and graphics from a powerful political reporting team at NBC News.
Collaborating with experience design firm Method to design and launch the NBC Politics App, the goal was to deliver an insightful and engaging experience for a variety of users following political news. The app gives access political coverage wherever, whenever, and in the depth that they want it.
“Politics, especially during the elections, can be a sensitive and personal issue. It can also be overwhelming and complicated. Method was conscious of these chal- lenges throughout the design and development of the NBC Politics App. We wanted to create a personalized and useful experience that allows people to actively partici- pate in political dialogue in real-time while providing access to news and interactive tools all on mobile,” says Ted Booth, Principal leading Interaction Design at Method. “We’re excited to deliver a political resource that allows people to engage at varying levels while crafting their own, unique elections 2012 experience.”
The resulting NBC Politics App, available in the App Store today, is informative and engaging, allowing various types of users, from political enthusiasts to casual fol- lowers, to understand, analyze, and participate in the political news cycle. Working closely with the msnbc.com team, Method was able to rapidly design and develop the apps for iPad and iPhone that are optimized, tested, and deliver on the NBC Politics promise.
“Every political news consumer – from the beltway insider to the average voter - will find something useful in this app,” said Paige West, Creative Director at msnbc.com. “You now have a way to quickly catch up on the headlines of the day and share the best political reporting from NBC News. There’s also a fun opportunity to share your insights on how the next president wins the election. We’re excited to offer this powerful tool for the 2012 election and beyond.”
Central to the experience are features that allow users to do anything from stay updated with a daily set of curated “need to know” tips to dive deep into the cam- paigns by challenging themselves to map out the electoral vote outcomes.