Sausalito, California – May 22, 2012
Heath Ceramics recently launched the new Heath Online at www.heathceramics. com, enhancing the online experience for customers as well as introducing a more streamlined ordering and fulfillment back-end. Partnering with design and innovation consultancy, Method, to design the web experience, the new website provides more opportunities to share the story behind a product or collection, highlighting vivid product and environment imagery, and a virtual behind-the-scenes look at the making process.
Method worked with Heath to create a new online visual language and back-end structure to bring Heath’s brand offering and story into a cohesive online experience, as well as translate the company’s retail environments to an e-commerce experience that retained the same brand value.
Method saw an opportunity to integrate the stories and inspirations behind the products to create a digital showroom that would educate, inspire, and guide visitors.
“Heath Ceramics represents a lifestyle dedicated to creation, sustainability, and timeless classics,” said Adam Weiss, Method Design Lead. “The Heath brand is larger than just ceramics; embracing this fact, Method updated the typography on the site and created a visual structure that complements – rather than duplicates – the eclectic and personality rich product and lifestyle content.”
The result is an all-new modular system that is organized around use cases as well as product categories. The site focuses on highlighting the aspects of Heath that speak to their appreciation for lifestyle, aesthetic and functionality. Placing what Heath makes at the forefront of the web experience, the new site reiterates Heath’s look and feel, giving its customers the opportunity to explore and discover in a delightful and simple e-commerce platform.