Enhanced Rich Media Website Showcases the Legacy and Breadth of Charlie Rose's Emmy-Award-Winning Journalism
New York, NY—December 8, 2008—Method, a leading brand experience agency, today announced its role in the launch of www.charlierose.com, the online archive and web destination for Emmy-award-winning journalist Charlie Rose. Launched in November 2008, the website is a comprehensive resource for interviews, programs, and commentary.
Charlie Rose engaged Method to re-envision the online experience of charlierose.com. Rather than simply providing information about the television program, the organization envisioned a true archive of searchable content. "The goal of the Charlie Rose show is to engage America's best thinkers in one-on-one interviews and roundtable discussions," said Matt Rutherford, Charlie Rose Web Strategist. "Method's work has enabled us to extend that dialog to everyone, via the Web. By removing the constraints of programming schedules and applying an intelligent organizational structure, the website is a true archive and resource."
Method developed a new conceptual model for organizing and showcasing video content that allows users to easily find and view videos. Rather than simply surfacing interview titles, the site offers collections (2008 Election Coverage) and topics (Science & Health, Books). Users can filter, view, comment, and share news stories. Using the custom CMS Method developed, Charlie Rose editorial staff can promote shorter highlights from the long-form interviews, generate new threads and collections, and emphasize timely and relevant content from current and archived shows as well as web-exclusive material. A revised taxonomy supports the needs of visitors seeking specific information or video clips on the site, and enhanced tagging and thematic organizational structures support and encourage discovery of a broader variety of content.
"The new Charlie Rose website is designed to reinforce the Charlie Rose brand, allowing millions worldwide access to his interviews," said David Lipkin, Method Founder. "By incorporating stylistic elements from the television set into the website design, and facilitating video browsing and consumption, the website extends the brand's reach exponentially."
Rutherford concurs: "With the elegant black backdrop, we've harmonized the Charlie Rose experience across the digital and broadcast outlets. From a producer's standpoint, the clips and collections functionality give us new tools to editorialize and reach new viewers. Charlie Rose is about ideas and discussion, and we now have a superb digital platform to support this."
To view the new website, please visit: www.charlierose.com.
About Charlie Rose
Acclaimed interviewer and broadcast journalist Charlie Rose engages America's best thinkers, writers, politicians, athletes, entertainers, business leaders, scientists and other newsmakers in one-on-one interviews and roundtable discussions.
Method is a brand experience agency that helps business leaders harness the competitive power of design. With deep expertise in research, strategy, design and technology, Method offers a rigorous, intelligent approach to solving increasingly complex brand problems in the physical and digital realms. Method has enabled over 150 businesses to outperform competitors through unified branding and communications, compelling user experiences, and successful product and service development wherever customers can be found: on the web, mobile, print, advanced television and within immersive environments. The firm has a blue-chip client roster that features brands such as Sony, Gucci, Microsoft, Visa, Comcast, Nike, Adobe, and Yahoo!, among others. Method has studios in San Francisco, New York, and London. Additional information can be found at www.method.com.