The accepted backdrop to modern life is a vortex of change dominated by new devices, killer apps and ways of doing things—information overload. It's therefore refreshing to find that the most challenging medium of change, human thinking, is alive, well and flourishing at Ted.com.
The site is the true democratisation of a one-time tight-knit conference that only a privileged few could attend, now enabling millions of browsers access to listen to innovative ideas and discussions on a plethora of issues shaping the world that we are entering into.
Given the site's popularity—and the fact that it's a Design Week Hot 50 entry—it's likely that readers will have had some familiarity with it. If you are new to Ted, try Sir Ken Robinson's talk 'Do schools kill creativity?', an exhortation to reconsider the wider motives determining the way children are classified and processed in the education system. Heavy stuff lightly delivered with wit and verve, and also the site's most downloaded talk.
But I also confess a vested interest—Method designed the Webby award-winning website [case study]. But the real inspiration for me, the content, is still king. It's a true case of the message defining the medium.
Robin Richmond is General Manager of Method's London office.
In the Press
Dressing Like Method Twins: Same, Same. But Different.
David Allen Ibsen
The Experience Tells The Story : How tenets from the Mad Men era apply to digital design
11 Rules For Great UX Design, Adapted From An Original Mad Man
Could this be London's moment - when the tech scene is really about to explode?
Five iOS apps every news junkie should download right now
What Astronauts And Toddlers Can Teach You About Consumers
Great Brands Are About Fusing Product And Service. How Do You Do It?
NBC’s New Election App Lets You Imagine Texas As A Blue State
NBC Politics Launches Free Elections App for iPad and iPhone
How Do You Turn Pixels Into A Full-Blown Brand Experience?
Creating Meaning: Adobe Digital Marketing Summit Recap
SXSW: Brands told 'kiss first' to woo consumers
AIGA winner in Communication Arts Interactive Annual
6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark"
Telling Tales: Brand Experience and the Thrill of the Overture
Facilitating Effortless Discovery of Content for Teaching
An Exclusive First Look at Marimekko Flatiron's Fall Offerings
The Creator Of TED Aims To Reinvent Conferences Once Again
New Work from Method: Celebrating and Inspiring Teachers
Business Leaders and Design Visionaries to Speak at Industrial Designers Society of America’s Five Design Dialogue Conferences in April and May
No Blackouts With March Madness at Your Fingertips
London Art School Founds Business Accelerator, Seeks £20 Million
Method creates digital solutions for Channel Five TV on demand services
Goldman's New Ads: Healing the Damage from 'God's Work'?
Kodak Refocuses To Address Younger, Hipper Audience
Goldman Sachs Debacle Reminds CMOs of Brand Breakdown by Greed
Designers Accord Town Hall at CCA in San Francisco: Reflections and Photographs
Comcast Plans Makeover to Improve Its Image with Consumers
Toyota Sends in Jim Lentz for Cross-Media Damage Control
Paul Allen-Conceived PBS Series Looks at Human Emotions
Is AOL Perfuming the Pig or Moving the Needle?
Missing Customers Lately? Try Getting Back to Basics
Advice Search Engines Use Your Friends To Provide Better Results
The Wall Street Journal 2009 Technology Innovation Awards
Food2.com Launches as a Welcome Addition to the Food Network Family
PBS Brings Bugs, Presidents and Soufflés to the Web
Watch PBS Online? You Can If You Visit Its New Video Portal
Design firm Whipsaw has just relaunched their website (www.whipsaw.com) and brand identity in partnership with the design consultancy, Method.