Jokes.com is Comedy Central's hub for its stand-up comedy archives. The site includes over 12,000 text-based jokes that are searchable by topic ("George W. Bush" or "chickens") and by comedian. Jokes are also available via the highly popular a "joke-of-the-day" text messaging service. The latest brand extension—an iPhone app designed and developed by brand experience agency Method—brings the entire jokes catalog directly to your iPhone.
"Jokes has always been some of our most successful Comedy Central mobile content," said Antony Petersen, Director of Product Development at MTV Networks Mobile Group. "An app with thousands of jokes.com jokes wrapped in a gorgeous UI on one of the most popular mobile platforms for $1.99 is a pretty compelling product."
The application, which launched on July 19, 2009, allows users to subscribe to their Joke-of-the-Day service via a downloadable application. Method reinterpreted the online brand for the mobile audience, finding a balance between communicating the Jokes.com identity while staying true to the natural paradigms of the platform. One of the key challenges was providing fast access to the diverse catalogue of jokes in the application, effectively allowing users to 'snack' on the content. To enable this scenario, Method built a random joke selector into the application. As the iPhone did not have a well established model for this general behavior, Method implemented a custom "spinning wheel" control that exploited the tactile nature of the device and communicated the brand in a unique way.
At its core, the application presents flat, textual content in an attractive, mobile-friendly layout and updates itself on a daily basis by retrieving, storing and indexing the new content as published by Jokes.com.
Something is always happening at Method. The latest news, hot off the press.
October has been very busy at Method, and we've accomplished a lot - from launching new work to making some new hires. Here's a roundup of what's new at Method!
The REBRAND 100® Global Awards showcase brand transformations. Method's work for Cinereach and HCTV has received top honors.
Link TV will soon launch ViewChange.org, an initiative that will give visitors free access to the latest semantic tools for the purpose of better understanding and taking action on global development issues.
The 13th annual SXSW Web Awards have announced finalists for the 2010 awards, including Method client and social search engine, Aardvark.
Launching Method's 10x10 series, John Gilles, VP of Engagement, will join a star-studded speaker roster at the upcoming OTT Conference.
Comedy Central's latest brand extension—an iPhone app designed and developed by Method—brings the entire jokes catalog directly to your iPhone.
The media sector is facing unprecedented challenges as we move "beyond broadcast." What does this mean for the future of media?
Dole to discuss his award-winning concept for future health care scenarios at the Health Horizons' 2009 Conference.
Three case studies from the AFI Digital Content Lab will be discussed on May 7 in Menlo Park, CA as part of the SDForum's Mobile SIG: Innovative Content Models.
Food2 brings an irreverent and fresh angle to all things food and drink related. The site features the inside scoop on food trends, cocktail culture, and entertaining.
Method's comprehensive rebrand effort for TV of Tomorrow has been selected for inclusion in ReBrand 100.
Method designer Tomi Lahdesmaki has a new title: toy designer. His creation, Cortez the Melody Maker, is the latest in an impressive line of vinyl figures from BIC Plastics.
Dore Hainer is an accomplished, results-driven CFO with experience directing emerging and established high-growth businesses for over 15 years.
An industry veteran with nearly 25 years in the design industry, Robin possesses a formidable combination of design chops and management experience.
Interactive TV: What is it?
Date: Wednesday, January 14, 2009
Location : San Francisco School of Digital Filmmaking
Several of Method's key team members will be in attendance at CES this week in support of many of our clients: boxee, Sun Microsystems, Plantronics, GlideTV, and more.
To support the launch of JavaFX 1.0, Sun's developer platform for Rich Internet Applications and consumer devices, Method developed a new web presence: www.javafx.com.
"Leaving the Game," produced by Method's VP, Media & Entertainment John Gilles, has won the Best Technical Achievement Award in the 2008 Machinima Filmfest.
Groundbreaking Machinima film to be shown in 3D at AFI's Digifest, November 6-7, 2008.
The Consumer Electronics Association (CEA)Â® today announced that boxee took top honors at the i-Stage Competition.
The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns, and websites.
Method Ventures focuses on working with entrepreneurs on a hybrid fees and equity basis to rapidly move them from idea to business.
Boxee, a Method Ventures client, has announced the alpha launch of the Boxee service, the first platform to bring the XMBC platform to the masses.
The Web Visionary awards celebrate the finest in web achievement. Method is pleased to announce two first place awards in the competition's inaugural year.
TED.com has been awarded Webbies in 3 categories:
- Best Navigation/Structure
- Best Visual Design - Function
Method today announced the development of a comprehensive, multi-platform brand system for Organic Motion, a venture-accelerated Method client.
For the 2007 launch of Microsoft Windows Vista, Method has partnered with Showtime Networks to create "Showtime Interactive."
The redesigned Ted.com, launched today, showcases the extraordinary talks that have made the conference famous.
Leading Italian luxury brand Trussardi recently contracted with Method for a redesign of their web site.
Method CEO Kevin Farnham and Autodesk's Senior Director of Brand Services Shane Brentham united to discuss brand as a strategic process at the late-October event.
Pinger, a unique messaging service start-up, has launched a beta version of their new technology offering.
Over the past two years, Method has enhanced and expanded SFMOMA's Making Sense of Modern Art program to in-museum kiosks and an extensive "Curriculum" web site.
Method's Vice President of Business Strategy Matt Barthelemy will speak at the PDMA 2006 Conference in Atlanta this October.
Method recently delivered a redesigned World Guide navigation system for LonelyPlanet.com's next generation web site.
Mova, a San Francisco-based motion-capture studio, today launched the new Contour Reality Capture System.
Method CEO Kevin Farnham and Autodesk's Senior Director of Brand Services Shane Brentham will speak at the prestigious AIGA Gain Conference.
Method's comprehensive rebrand effort for Autodesk has been selected for inclusion in ReBrand 100.
Method recently conceived and produced a new brand identity, television and phone interface designs, and launch materials for Promptu.
Method proudly announces the launch of Teaching Channel’s new website, TeachingChannel.org, and brand identity to public beta.