Method

Comedy Central's Joke of the Day iPhone App Launches

17 Jul 2009

Jokes.com is Comedy Central's hub for its stand-up comedy archives. The site includes over 12,000 text-based jokes that are searchable by topic ("George W. Bush" or "chickens") and by comedian. Jokes are also available via the highly popular a "“joke-of-the-day" text messaging service. The latest brand extension—an iPhone app designed and developed by brand experience agency Method—brings the entire jokes catalog directly to your iPhone.

"Jokes has always been some of our most successful Comedy Central mobile content," said Antony Petersen, Director of Product Development at MTV Networks Mobile Group. "“An app with thousands of jokes.com jokes wrapped in a gorgeous UI on one of the most popular mobile platforms for $1.99 is a pretty compelling product."

The application, which launched on July 19, 2009, allows users to subscribe to their Joke-of-the-Day service via a downloadable application. Method reinterpreted the online brand for the mobile audience, finding a balance between communicating the Jokes.com identity while staying true to the natural paradigms of the platform. One of the key challenges was providing fast access to the diverse catalogue of jokes in the application, effectively allowing users to 'snack' on the content. To enable this scenario, Method built a random joke selector into the application. As the iPhone did not have a well established model for this general behavior, Method implemented a custom "spinning wheel" control that exploited the tactile nature of the device and communicated the brand in a unique way.

At its core, the application presents flat, textual content in an attractive, mobile-friendly layout and updates itself on a daily basis by retrieving, storing and indexing the new content as published by Jokes.com.

View the case study.

Something is always happening at Method. The latest news, hot off the press.

News from October

29 Oct 2010

October has been very busy at Method, and we've accomplished a lot - from launching new work to making some new hires. Here's a roundup of what's new at Method!

Method Awarded Merit and Notable Awards in 2010 Rebrand 100

26 Feb 2010

The REBRAND 100® Global Awards showcase brand transformations. Method's work for Cinereach and HCTV has received top honors.

Link TV partners with Method to launch ViewChange.org

22 Feb 2010

Link TV will soon launch ViewChange.org, an initiative that will give visitors free access to the latest semantic tools for the purpose of better understanding and taking action on global development issues.

Aardvark Selected as 2010 SXSW Web Awards Finalist

17 Feb 2010

The 13th annual SXSW Web Awards have announced finalists for the 2010 awards, including Method client and social search engine, Aardvark.

John Gilles to Speak at OTT Conference

29 Jan 2010

Launching Method's 10x10 series, John Gilles, VP of Engagement, will join a star-studded speaker roster at the upcoming OTT Conference.

Comedy Central's Joke of the Day iPhone App Launches

17 Jul 2009

Comedy Central's latest brand extension—an iPhone app designed and developed by Method—brings the entire jokes catalog directly to your iPhone.

John Gilles to Speak at Media Futures 2009

29 Jun 2009

The media sector is facing unprecedented challenges as we move "œbeyond broadcast." What does this mean for the future of media?

Researcher Adam Dole to Diagnose the Future of Healthcare

03 Jun 2009

Dole to discuss his award-winning concept for future health care scenarios at the Health Horizons' 2009 Conference.

John Gilles to Present "Leaving the Game"

01 May 2009

Three case studies from the AFI Digital Content Lab will be discussed on May 7 in Menlo Park, CA as part of the SDForum's Mobile SIG: Innovative Content Models.

Food2 Launches

27 Apr 2009

Food2 brings an irreverent and fresh angle to all things food and drink related. The site features the inside scoop on food trends, cocktail culture, and entertaining.

TV of Tomorrow Brand System Awarded ReBrand 100 Merit

03 Mar 2009

Method's comprehensive rebrand effort for TV of Tomorrow has been selected for inclusion in ReBrand 100.

Cortez, the Melody Maker

03 Feb 2009

Method designer Tomi Lahdesmaki has a new title: toy designer. His creation, Cortez the Melody Maker, is the latest in an impressive line of vinyl figures from BIC Plastics.

Welcome Dore Hainer, Chief Financial Officer

22 Jan 2009

Dore Hainer is an accomplished, results-driven CFO with experience directing emerging and established high-growth businesses for over 15 years.

Introducing Robin Richmond: GM, London

20 Jan 2009

An industry veteran with nearly 25 years in the design industry, Robin possesses a formidable combination of design chops and management experience.

John Gilles to Speak at Bay Area Women in Film & Media Event

14 Jan 2009

Interactive TV: What is it?

Date: Wednesday, January 14, 2009
Location : San Francisco School of Digital Filmmaking

Method at CES

07 Jan 2009

Several of Method's key team members will be in attendance at CES this week in support of many of our clients: boxee, Sun Microsystems, Plantronics, GlideTV, and more.

JavaFX 1.0 Launches

05 Dec 2008

To support the launch of JavaFX 1.0, Sun's developer platform for Rich Internet Applications and consumer devices, Method developed a new web presence: www.javafx.com.

Method Sweeps the Pixel Awards

03 Nov 2008

Award Winners:
Agency Category: method.com
Art Category: gensler.com
TV Category: fancast.com

"Leaving the Game" Recognized for Best Technical Achievement

03 Nov 2008

"Leaving the Game," produced by Method's VP, Media & Entertainment John Gilles, has won the Best Technical Achievement Award in the 2008 Machinima Filmfest.

"Leaving the Game" to Debut in 3D at AFI's Digifest

03 Nov 2008

Groundbreaking Machinima film to be shown in 3D at AFI's Digifest, November 6-7, 2008.

boxee Takes Top Prize at CEA's i-Stage

21 Oct 2008

The Consumer Electronics Association (CEA)® today announced that boxee took top honors at the i-Stage Competition.

Fancast.com Store Launches

02 Oct 2008

Fancast.com, a Method-designed website, has launched the Fancast Store. Featuring thousands of movies and TV shows, all Fancast Store videos play on any PC, anytime.

TED.com Wins OMMA Award for Video Sharing

22 Sep 2008

The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns, and websites.

boxee Selected as a Finalist for CEA's I-Stage Competition

16 Sep 2008

boxee, a Method Ventures client, has been selected as a finalist at CEA's i-stage competition, which will be held October 20, 2008 in Las Vegas.

Method Ventures Launches

17 Jul 2008

Method Ventures focuses on working with entrepreneurs on a hybrid fees and equity basis to rapidly move them from idea to business.

Boxee Announces Alpha Launch

12 Jun 2008

Boxee, a Method Ventures client, has announced the alpha launch of the Boxee service, the first platform to bring the XMBC platform to the masses.

Method Sweeps Web Visionary Awards

28 May 2008

The Web Visionary awards celebrate the finest in web achievement. Method is pleased to announce two first place awards in the competition's inaugural year.

TED.com Wins 3 Webby Awards

06 May 2008

TED.com has been awarded Webbies in 3 categories:
- Best Navigation/Structure
- Best Visual Design - Function
- Podcasts

Brand System Speeds Business Growth for Organic Motion

14 Jan 2008

Method today announced the development of a comprehensive, multi-platform brand system for Organic Motion, a venture-accelerated Method client.

Showtime Interactive

23 Apr 2007

For the 2007 launch of Microsoft Windows Vista, Method has partnered with Showtime Networks to create "Showtime Interactive."

Ideas Worth Spreading: Ted.com Launches

09 Apr 2007

The redesigned Ted.com, launched today, showcases the extraordinary talks that have made the conference famous.

Trussardi Hires Method for Web Site Redesign

27 Nov 2006

Leading Italian luxury brand Trussardi recently contracted with Method for a redesign of their web site.

Method Participates in Successful AIGA Gain Conference

06 Nov 2006

Method CEO Kevin Farnham and Autodesk's Senior Director of Brand Services Shane Brentham united to discuss brand as a strategic process at the late-October event.

Method-Branded Pinger Messaging Interface Launched

18 Sep 2006

Pinger, a unique messaging service start-up, has launched a beta version of their new technology offering.

SFMOMA's ArtThink Web Site Debuts

14 Sep 2006

Over the past two years, Method has enhanced and expanded SFMOMA's Making Sense of Modern Art program to in-museum kiosks and an extensive "Curriculum" web site.

VP of Strategy Matt Barthelemy to Speak at PDMA 2006 Conference

21 Aug 2006

Method's Vice President of Business Strategy Matt Barthelemy will speak at the PDMA 2006 Conference in Atlanta this October.

Method Makes It Easier to Navigate the World on Lonelyplanet.com

14 Aug 2006

Method recently delivered a redesigned World Guide navigation system for LonelyPlanet.com's next generation web site.

Method Creates Identity System for New Motion Capture Technology

31 Jul 2006

Mova, a San Francisco-based motion-capture studio, today launched the new Contour Reality Capture System.

Method CEO and Autodesk's Shane Brentham to Speak at AIGA Gain

17 Jul 2006

Method CEO Kevin Farnham and Autodesk's Senior Director of Brand Services Shane Brentham will speak at the prestigious AIGA Gain Conference.

Autodesk Brand System Selected for ReBrand 100 Awards

01 Jun 2006

Method's comprehensive rebrand effort for Autodesk has been selected for inclusion in ReBrand 100.

Method Creates Brand Identity and Interface Designs for Promptu

01 May 2006

Method recently conceived and produced a new brand identity, television and phone interface designs, and launch materials for Promptu.

New Work from Method: Celebrating and Inspiring Teachers

20 Jun 2011

Method proudly announces the launch of Teaching Channel’s new website, TeachingChannel.org, and brand identity to public beta.

AIGA Y16 Conference

Lindsay Liu

11 Jan 2011

Director of User Experience, Raphael Grignani, joins AIGA’s Y16 Conference speaker line-up.