VP of Strategy Matt Barthelemy to Speak at PDMA 2006 Conference

21 Aug 2006

Method's Vice President of Business Strategy Matt Barthelemy will speak at the national conference of the Product Development and Management Association (PDMA) in Atlanta this October.

Today's ubiquity of products and services with electronic interfaces gives people almost unlimited ways to engage with digital content. Increasingly, the user interface is the crucial or entire experience of a brand - from TiVo to iPods. Barthelemy will discuss how the user interface - the user's experience - is consequently now a critical challenge and opportunity for companies and their product managers and brand stewards.

Barthelemy's presentation will also include an examination of the user interface design process - from product concept definition to effective collaboration during product development; why usability alone should not be the primary concern in developing products' interfaces; and product experiences that deliver new and expanded capabilities to people in ways that people can and do use, and how this benefits companies and consumers.

PDMA Conference 2006

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