Reports to: General Manager, NY
To apply: Please submit a resume

OverviewOverview Method crafts new brand experiences, products and businesses.

Our Strategy team is responsible for driving strategic thinking and business insight across multiple client engagements. The Principal, Strategy position requires the ability to frame new and distinctive market opportunities using the power of business and design-thinking, to develop options, vet and prioritize them with appropriate financial rigor, and to provide strategic direction and insight-driven analysis to our Client's businesses.

More specifically for this brand-strategy centered role, the Principal, Strategy needs to be able to invent and reinvent competitively differentiated and compelling brand visions that resonate with our clients and their customers, drive thinking through expression and communication of the brand, and understand and guide the successful delivery of those brand values into the marketplace.

Functional skills we value in addition to core brand strategy capabilities include experience in consumer research, digital interactive strategy, and marketing strategy. Given the more empowered role that consumer themselves play in the shaping and evolution of a brand we would also like to find an individual that has experience with the community or social networks associated with a brand. An industry focus in Media & Entertainment, Arts & Culture, FMCG, Lifestyle, and Luxury would also be advantageous.

Primary Responsibilities-Initiate business opportunities -- work with Business Development & Project & Client Services managers to support selling activities, structure appropriate work streams and overall work architectures, and coordinate with the essential client staff to execute against the project plans
-Provide thought leadership and creative insights to help clients identify key value drivers, shape new customer insights, and develop appropriate strategies around new and enhanced brand experiences, backed up by appropriate financial analyses, to increase firm value for shareholders. Work closely with executives to address a broad range of challenges at the crossroads of brand, strategy, experience, and design
-Define, refine, and expand brands -- develop integrated brand and marketing campaigns that drive sustainable competitive advantage
-Lead and collaborate with clients around developing new value propositions both offline and in the digital interactive space
-Lead teams in the creation of client deliverables, including managing research and focus groups, competitive assessment of client, industry, and market conditions, financial models, business plans, etc. Conduct secondary research on best practices and market trends, lead the creation of analysis and tracking of marketplace, technology and consumer trends both within and across multiple industries
-Structure and oversee both sophisticated hypothesis-driven analyses as well as design thinking, interact effectively with all levels of management, and direct and manage strategic brand and experience transformation opportunities
-Apply various quantitative methods to analyze & interpret information from multiple sources.
-As needed, lead teams in interpreting financial statements, developing cost models, developing key financial ratios, capital budgeting, overall business valuation,
-Drive development of intellectual capital, develop Method points of view
-Create accurate budgets, schedules and timelines
-Mentor Senior Business Analysts and the broader Method multi-disciplinary team

Qualifications-MBA or equivalent advanced degree, ideally with a concentration in marketing, or advanced degree in Marketing, Communications, Design, Economics
-10-15 years of business experience working in Management Consulting, Marketing, Advertising, Product or Media Planning, Brand Planning, or Interactive Consulting. A minimum of 2 years of management consulting background is required
-Strategic, intelligent, and creative thinking with a clear understanding of the marketing communications process
-Experience marketing consumer products for a large or national brand including developing marketing plans and strategies, managing research and focus groups, and marketing through multiple channels, print, web, etc. Facility with quantitative and qualitative research techniques, questionnaire design and research design a plus.
-Consistently generates viable new ideas about brand experience in both analog and digital context. Develops breakthrough thinking leveraged across projects -- consistently able to think “out of the box”
-Thought leader in defining processes and organization change around brand experience
-Capacity for strategic, conceptual and associative thinking, and the ability to translate this thinking into useful hypotheses, business frameworks and supporting documentation
-Skilled in taking a lead role in facilitating senior executive teams. Superior, presentation and writing skills. Experienced active listener. Proactive and confident with the ability to command client’s respect.
-Can oversee multiple analytic efforts with sound results
-Thought leader in developing white papers/points of view about brand or marketing --comfortable speaking at conferences
-Knowledge of financial modeling techniques, segmentation, research, ROI. Proficient in analytical tools, Excel and Word, PowerPoint, Keynote
-Must be willing to travel up to 30%