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10x10: A new piece and web presence

Method's newest 10x10 piece, Raiders of the Lost Overture, launches today! In this piece, Method Principal Paul Valerio, discusses using overtures as a design strategy for setting up a brand experience before the actual experience by examining iconic movies that do it well.

Along with this piece, we're launching an all new web presence for 10x10, which will allow you to read new articles alongside relevant, supplemental content, as well as rediscover past articles. The site will work to inform and inspire organizations by taking a look at the latest trends in industries today.

Check out the new site at 10x10.method.com and read Raiders of the Lost Overture.

Method’s diverse and talented individuals are shaping the future of products, services, and entire industries. Written by our own leaders, 10x10 is a series of thought pieces which highlights new approaches and ways of thinking about varying industry challenges, needs, and trends.

10x10

Brands as Patterns

Brands are no longer definitive. They are temporal. Brands are informed by multiple voices, and they exist in multiple mediums and through multiple contexts. The media that a brand inhabits is no longer fixed or linear, it is iterative, with no beginning, no end, and little permanency. Adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive, mechanized, inhuman, and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

10x10

What's So Funny About Innovation?

The same principles that the best stand-up comedians follow also apply to successfully innovating products and services.

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Method publishes 10x10 thought pieces every 4-6 weeks. Sign up to receive an update when the latest piece is out.

10x10

Brand as Context in Interaction Design

I’m sure that I was swearing allegiance to brands as soon as I began to develop the capacity for critical thought.

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10x10: A new piece and web presence

Rimar Villaseñor

08 Dec 2011
10x10

Changing Retail Currency

Shopper satisfaction at retail stores is declining 15% a year. How is the role of the storefront changing?

10x10

Unlocking the Infinite Library

10x10

Innovation: Wrapped, Packed and Stacked

How can businesses differentiate themselves while creating valuable products, services, and experiences for their customers?

10x10

Let's Get Physical (with Services)

How can brands enhance their offering and connect with their customers in more personal and immediate ways?

10x10

Cable's Lost Generation

10x10

Entertain Me Now

How will brands stay relevant when all entertainment is instantly available, anytime, anywhere, via any device?

10x10

Place, Space, and the Mobile Interface

For brands and consumers, what are the implications of hyper-connectivity?

10x10

Raiders of the Lost Overture

By now most of us get the message -- we need to consider the entire customer journey, the complete experience, surrounding the products and services we offer to customers.

But in this frenetic, multi-tasking, app-happy society, how do you prepare people to pay attention in the first place, let alone get actively involved in your carefully planned customer journey?

10x10

Gaming for Behavior Change

How can we use game-like mechanics to create greater value for products and services?

10x10

Rapid Prototyping: The Wright Way to Fail

Fearing failure stifles creativity and progress. Instead, embrace failure and learn from it early on. Rapid prototyping can help you do just that.