John Gilles, VP, Media & Entertainment, is speaking at the Future TV Show in Monaco, where broadcasters, telcos, and operators will meet producers of content and new media to discuss exciting opportunities in the world of media convergence.
The show, held on May 14th and 15, 2008, examines all forms of media, from VOD, IPTV, Online, Mobile TV, and PVR, to virtual worlds and Home Media Centers.
John joins Alan Moore, Founder and CEO, SMLXL UK; John Nolan, Head of Commercial Programming, North One Television UK; and Matt Gorzkowski, Managing Director, M&C Saatchi Play UK to discuss "The Evolution of TV Advertising – Making Adverts Stick."
This panel will discuss:
* Has all the TV advertising budget now moved online?
* Can Future TV services capture the budgets?
* What are the new metrics for advertising?
* Can personalized advertising now start?
Method crafts brand experiences that help businesses harness the competitive advantage of design. Your brand should tell a consistent, inspiring story at every consumer touchpoint. For that, you need a new approach. A new logic. A new Method.
We're currently looking to fill several immediately available positions across our organization.
Method is an unusual collection of talented individuals working together in a stylized petri dish of a studio. We know that many of you can't drop by to say hi - so this is our little way to share what the studio feels like. We hope you enjoy it. We do.
What makes brand extensions into virtual worlds a success or a failure? Part 1: less successful examples of consumer brands.
What makes brand extensions into virtual worlds a success or a failure? Part 2: successful examples of consumer brands.
Boxee, a Method Ventures client, has announced the alpha launch of the Boxee service, the first platform to bring the XMBC platform to the masses.