This Emotional Life

Vulcan Productions, PBS, and NOVA/WGBH have teamed with Harvard psychologist and best-selling author Daniel Gilbert to produce This Emotional Life. This three-part documentary premieres in January 2010, and examines why people find happiness to be such an elusive goal. Method was hired as a partner in this multi-year campaign to design and build the companion website, which will be the centerpiece of a nationwide outreach campaign. Method used its expertise in designing engaging interfaces for complex combinations of content as well as its effective strategic processes and strong editorial abilities to craft an online experience that blended media types and connected information intuitively. After reviewing comparable mental health resources and advocacy, educational, and story-telling websites, Method conducted interviews with a range of potential site users to gather qualitative information on potential user needs, social networking behaviors, and information-gathering habits. Based on our initial research, we defined a broad audience centered on four groups:
- Individuals, who come to the site to address challenges in their lives
- Caregivers, who share the concerns of the individual, wish to learn more, and need to deal with the stresses of care giving
- Couples & families, who wish to build and maintain healthy relationships and support one another
- The intellectually curious, who come to the site because of the broadcast series or through a search for information on one of the topics covered on the site With these widespread audience segments in mind, Method created an approachable online identity and easy-to-use interface that is sensitive to each user's unique requirements. Video and social media tools are tastefully and thoughtfully integrated, posing solutions to emotional challenges viewers face in their everyday lives. Through integration with community and social platforms like Meetup.com, Facebook, and Twitter, the site creates opportunities to build upon existing or join new social support networks. A range of existing and specially-produced content deliver a clear and focused experience that evolves over time - from initial launch 4 months prior to broadcast to 18 months after. The final online experience was architected using open source, stable, well-documented software components for cost-effective delivery and ease of maintenance. The system integrates a content management system (CMS) that supports ongoing publishing of new content to the site with PBS' online infrastructure and thePlatform as video hosting and delivery service. Judicious use of key "Web 2.0" frameworks and constructs enable the creation and editorial management of user generated content, user feedback, as well as rich, interactive user experience interfaces that support the overall design goals of the site.

Method

Method crafts brand experiences that help businesses harness the competitive advantage of design. Your brand should tell a consistent, inspiring story at every consumer touchpoint. For that, you need a new approach. A new logic. A new Method.

ViewChange.org is a world game changer, dedicated to providing free, comprehensive tools to users around the globe - from global development NGOs to individual citizens - to research and influence global development issues.
Link TV

PR Week

08 Mar 2010

Too Perfect to Fail

Dean Crutchfield

Link TV partners with Method to launch ViewChange.org

22 Feb 2010

Link TV will soon launch ViewChange.org, an initiative that will give visitors free access to the latest semantic tools for the purpose of better understanding and taking action on global development issues.

Aardvark Selected as 2010 SXSW Web Awards Finalist

17 Feb 2010

The 13th annual SXSW Web Awards have announced finalists for the 2010 awards, including Method client and social search engine, Aardvark.
Challenge Your World invests in people with sustainable ideas. The program is structured as a contest: ideas are evaluated and judged; winning project teams are paired with mentors and financial sponsors. Method crafted a brand identity for the contest.
Challenge Your World

Method Awarded Merit and Notable Awards in 2010 Rebrand 100

26 Feb 2010

The REBRAND 100® Global Awards showcase brand transformations. Method's work for Cinereach and HCTV has received top honors.